Everyday consumers are reaping the benefits of brand loyalty points, as they can be used for future discounts or even free items, depending on how many points have been saved. For the brand itself, this is a great way to tie customers to their stores, and make them revisit the store every so often. But are we really using these loyalty points to their full effect? A recent UK study shows most loyalty points rewards
Tag Archive: commerce
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Nearly every physical retailer is accepting in-store card payments, either through credit, debit or bank cards. Most consumers have access to these types of payment in the Western world, and cashless payments are slowly but surely becoming the norm in several countries. But when merchants are not receiving the funds from these card payments due to the third-party company processing these transactions, it becomes clear once again why alternatives such as Bitcoin are so valuable.
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