New Players Push for Decentralization of Affiliate Marketing

Online affiliate marketing programs have existed for years, allowing publishers to get paid for touting products and services, and merchants to pay for obtaining new leads and customers. While this has been a proven system for increasing web traffic and sales, affiliate marketing has yet to become a widely accepted marketing tool in the advertising industry. Affiliate marketing only represents about 5% ($13 billion) of the $260 billion online advertising industry. There is a lack … Continue reading New Players Push for Decentralization of Affiliate Marketing