Celebrity Owned TIDAL Purchased $7 Million Worth of Sensorium Social VR Platform Tokens
SENSO, the in-platform token of Sensorium Galaxy, is suddenly in the spotlight following a $7 million purchase from TIDAL — global music and video streaming service co-owned by JAY-Z, Rihanna, Daft Punk, Lil Wayne, Chris Martin, and Calvin Harris.
The Sensorium Galaxy is a social VR platform where users can interact with each other in an immersive alternate universe. The platform works in close collaboration with world-famous artists and entertainment partners to make real-life events (concerts, dance performances, music festivals, art exhibitions, etc.) available in a globally accessible virtual setup.
The token purchase from TIDAL, a high-fidelity entertainment streaming service with over 3 million users globally, is the result of a partnership agreement to give artists listed on that service exclusive access to stream their content in the Sensorium Galaxy platform. “Our relationship with Sensorium provides TIDAL with the opportunity to gain exclusive rights for its stellar artist roster to have their shows and music broadcast exclusively within Sensorium’s themed virtual entertainment worlds,” says TIDAL COO Lior Tibon.
Aside from TIDAL artists, Sensorium Galaxy works in close collaboration with Yann Pissenem, the mastermind behind Ushuaïa Ibiza and Hï Ibiza — two of the hottest nightlife hubs in the world. Dance superstar Sergei Polunin is also a supporter of Sensorium Galaxy, and his jaw-dropping performances are being recreated in virtual reality. The platform is scheduled for release in H1 2021.
“The Sensorium Galaxy is a next-generation platform for entertainment consumption which will elevate the connection fans have with their favorite artists and bring the artist’s vision to life in a new and exciting way,” Mr. Tibon explained in a written statement.
Sensorium Corporation, the company that oversees the technological and business development of Sensorium Galaxy, was founded by Forbes-listed billionaire Mikhail Prokhorov in 2018. To date, the company has attracted over $100 million in private investments.
Sensorium sets itself the ambitious goal of taking user communications to the next level and ensuring their digital evolution in the new environment. The technological basis of the project is a combination of VR and AI technologies. “Sensorium Galaxy avatars constantly learn from users, learn about their actions and preferences, and can continue to exist autonomously, performing actions that match user behavior patterns,” explains Brian Keane, director of communications at Sensorium. “AI is a vital component of Sensorium Galaxy as it brings users closer to digital immortality – something that seemed impossible until recently,” he adds.
As is the case with most modern games and VR platforms, all transactions on Sensorium Galaxy are carried out using its own in-platform currency: SENSO token. The company plans to attract more than 1.8 million users by 2022, who will pay for premium accounts, avatar customization items, and event tickets exclusively with SENSO tokens.
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