The world of Cryptocurrency and decentralized finance is fast-moving and rapidly evolving. Crypto marketers need to stay abreast of all that is changing and communicate information and products quickly to their audience.
One of the best ways to get crypto news or products out to market is through writing and distributing press releases. These short, impactful blasts of information can be picked up by websites, media and journalists and used to get your message across succinctly. Using blockchain and crypto press release distribution service maximizes the chances of your press release getting traction
What is crypto press release distribution service?
Simply put, a crypto press distribution service, also called as blockchain press release distribution service specializes in press releases to blockchain and finance-specific media organizations. This can include news sites, blogs and other crypto-related marketing channels, not to mention a number of different other media outlets.
As the crypto industry as a whole has grown, so has the media that surrounds it. Now, more and more businesses are going directly to crypto PR distribution services for their incredible speed of distribution and broad exposure.
Such distribution services offer effective and efficient distribution to all blockchain/crypto related companies, alongside select PR agencies and other organizations. Crypto press release distribution services not only offer greater exposure and wider distribution, but also more lucrative opportunities for crypto-centric companies, Blockchain and Metaverse projects, gamefi developers and NFT creators.
What are the Best Crypto Press Release Distribution Services for Your Business?
Are you in search of a dependable and credible crypto press release distribution service? Trying to find the right distribution service for your business can be incredibly overwhelming – one look at the market would present you with a thousand different options. The good news is that we’ve narrowed down the top 10 crypto press release agencies to make your choice as easy as possible.
The following crypto and blockchain press release distribution companies were selected based upon a specific set of parameters: price, services offered, customer service, and track record of output.
Here is a list of ten of the best press release distribution services for Crypto marketers.
-
BlockchainPRDistribution.io
Let’s begin with the best. After trying several companies, and taking certain parameters into consideration, we decided to rank BlockchainPRDistribution.io as Number 1 ranking Crypto Press Release Distribution Service in our list. They are most reasonable in terms of pricing, and out of several providers, BlockchainPRDistribution.io was in fact the only one that was able to provide maximum number of news media pickups for our project.
Although, their pricing begins with $499, their Ultimate $4999 distribution plan is the best-seller with up to 800 guaranteed media pickups. Something, which one can’t even get with a distribution service worth $25000. Apart from this, they are very transparent in what they are offering and there are no hidden fees. They offer crypto press release writing services too.
-
Cision
A major player in press release distribution and public relations services, Cision offers a multitude of products from its many subsidiaries, including Eureka, HARO, PR Newswire and PRWeb. As a standalone resource, Cision works perfectly for marketers focusing on Crypto, thanks to a large network of journalists and presence in many different markets.
There is a great deal of flexibility in how to release press releases via Cision, as well as multimedia options to ensure your updates really stand out – a very important factor in the fast-moving world of decentralized finance. Another key feature of Cision is ‘Connect’, a networking tool aiming to bring together industry marketers with journalists, bloggers, and influencers.
-
PR Newswire
Launched in 1954, PR Newswire is one of the oldest and most respected press release distribution services out there. The service has a strong network of journalists – over 20,000 in total – with industry-specific expertise, ensuring that media representatives with knowledge of Crypto can pick up your press release and cover it in the right way.
PR Newswire offers national distribution, as well as local and regional options, with a reach of over 4,000 websites and 3,000 media outlets. As well as offering flexible design options and conscientious editing, PR Newswire also gives you access to a lot of reporting options, ensuring you can quantify your press releases’ impact.
-
GlobeNewswire
The international reach of GlobeNewswire will make this press release distribution service attractive for marketers who want their Crypto press releases to be exposed to many different audiences all over the world. In addition to the 92 countries served, GlobeNewswire works with over 1,000 media organizations in 35 different languages.
GlobeNewswire makes a point of highlighting the attention to detail and rigorous fact checking of press releases before they are published. This, coupled with many different customization options (including live streams and interactive press releases) will make it a popular choice for Crypto marketers who will want their updates as accurate and memorable as possible.
-
BusinessWire
BusinessWire works with an incredible 100,000 different news outlets in 162 different countries, making its reach almost unrivalled. Despite being an established player in the press release distribution service market, BusinessWire has diversified its offering to include influencers and bloggers, as well as mainstream press.
Crypto marketers can be confident that BusinessWire will get their press releases significant traction, through a suite of customization tools and being offered a dedicated editor to manage distribution. There are detailed analytical tools to measure reach and impact as well.
-
eReleases
A little bit different from the options covered so far on this list, eReleases works alongside press release distribution services, thus boasting a reach of over 100,000 various media outlets. You are given an eReleases editor who works with you on a press release distribution strategy, ensuring your Crypto press release is published exactly how you want, for maximum effect and impact. Many marketers feel that eReleases’ approach offers unprecedented attention to detail and control, as well as flexibility when needed.
-
PR Web
PRWeb’s basic service is extremely affordable and can be a great way for independent or small-scale Crypto marketers to get their press releases out to preeminent search sites such as Bing, Google, and Yahoo!. As well as this, PRWeb offers 24-hour support, proofreading options and other support to ensure your press release has effective SEO.
Other packages guarantee permanent hosting on PRweb.com, which has over 12 million annual visitors. Being part of Cision, PRWeb benefits from its parent company’s massive reach, connecting best-fit journalists with your press releases, ensuring they get in front of the right people. The service works with influencers and social audiences to help your press release go viral.
-
HARO
Help a Report Out, or HARO, is a little unique in press release distribution terms. HARO maintains a database of over one million sources and over 75,000 journalists and bloggers, all of which have specific expertise and are looking for the opportunity to cover your press release.
HARO’s premise is that it allows journalists and bloggers more time to write stories, rather than source them. As a Crypto marketer, you register and search for media professionals looking to cover stories or updates like the ones you have on offer. You pitch to them, and work with them on how to ensure the right coverage. This approach – and the huge reach of HARO – means that whatever scale you are working on, there will be a distribution strategy right for you.
-
NinjaOutreach
NinjaOutreach works with over 100 million bloggers, influencers, and YouTube personalities, connecting them with your marketing team and press releases. As a user, you can search this extensive database and find the right people to work with you on promoting your stories.
With so much hype surrounding the Crypto space, marketers in this field will find significant interest and coverage for what they are looking to achieve. On top of this database, NinjaOutreach offers link building software, bespoke marketing software and a relationship manager, to enable you to build scalable marketing campaigns tailored to your needs.
-
Accesswire
Accesswire, one of the older players in the industry. The process to distribute your press release is aptly advanced considering the nuances for the industry. Allowing you to choose their distribution plan, as a public company, private company or an agency. You can also contact them for custom pricing if their distribution options don’t fit your needs.
They have pay-as-you-go plan along with some bundled packages option too. The process is swift with no hidden fee. There are PR professionals with experience in Crypto to guide you along the way.
Why is crypto press release distribution important?
Your level of press release distribution will play a crucial role in how well your company is able to build its brand and drive traffic to the business. For this reason, crypto press release distribution is especially important for crypto and blockchain entrepreneurs looking to gain interest from investors.
By distributing press releases regularly and strategically, you give your company’s website the greatest chance of performing well on search. In turn, those same press release distribution strategies help improve customer engagement, business connections, brand awareness, and ultimately, total sales.
Hiring Press Release Newswires vs Pitching the PR to News Sites on Your Own
Trying to submit your press releases to news sites all on your own can be troublesome. Without the right connections and influence, it can be difficult to find news sites that will give your press release the time and energy it deserves. Not only do you have to worry about putting together the press release itself, but you also have to worry about “selling” or pitching your PR piece to the site.
On the other hand, working directly with a premium newswire will give you greater access to broader distribution services. In other words, if you needed to get the word out to as many people as fast as possible, a premium newswire would be the service to do it.
How to Choose the Best Crypto Press Release Distribution Service?
There are a few factors you’ll want to consider before deciding on a crypto press release distributor: speed, features, and guaranteed services. The services your newswire guarantees should be the leading deciding factor. Many newswires won’t guarantee anything. In such a situation, it’s common to be charged thousands of dollars for distribution, while only getting 8 to 80 site posts in return. Choosing a service that guarantees maximum media outlets will maximize your ROI on the PR piece.
Types of Crypto Press Release Distribution Services
Newswire Services – Newswires distribute press releases to all media outlets, including, editorial offices, journalists, publicists, online media sources, news agencies, media database systems, and more. Newswire services have evolved to fit contemporary means of communication. Today’s newswire companies provide a technical network of distribution for all means of corporate communication.
Distribution options will vary from provider to provider. Often times, they are based on established email distribution lists, but many providers also offer technical interfaces to connect with editorial systems, terminals, and news agencies. In the case of the later, the newswire would have a cooperation agreement with the operator of the interface, and would therefore be allowed to send messages directly to their system. This can provide reassurance that the press release will appear immediately in editorial systems, database systems (such as Bloomberg Terminals), relevant websites, news apps, and other outlets.
PR Outreach Services – PR outreach refers to the process of connecting with associated journalists, influencers, and other relevant figures to introduce your business, build brand awareness, and cultivate lucrative relationships.
Like newswire services, today’s PR outreach services have evolved and adapted to fit modern channels and distribution tools.
Gaining coverage in online magazines and on social media platforms has become a popular method to get in touch with reporters. Guest posts and backlinking are a couple of other popular outreach methods. There are a thousand different ways to do PR outreach, but that doesn’t necessarily make the job any easier.
Sponsored Posts – sponsored posts are often referred to as “native ads,” although native ads account for more than just sponsored posts. A sponsored post is created to look just like the environment you would find them in. They are subtle in contrast to many of the bright banner ads we are used to seeing. Sponsored posts often make great educational pieces because of the reputability they can have when used with an influencer. It’s important to mention that the term “influencer” isn’t limited to a person, but also a blog or other publication.
For our interests, a sponsored post will be executed on the influencer’s site. With the right PR strategies, it’s more than possible to work with influencers who want to put your brand, products, and services in front of more eyes.
Paid Guest Posts – Paid guest posting is unique in that it gives you direct access to premium publications. There are a growing number of websites that allow posting guest content, even for those sites that have a target domain that is yet to rank high.
Reporting and Transparency
As it is the case with most things, it’s best to work with a provider who is completely transparent in what they offer and how they will generate results. In most cases, the provider will distribute the press release and also offer a distribution report with live press release links.
How much do crypto press release distribution services cost?
The cost of crypto press release distribution providers can vary widely. Services can provide many different specializations in terms of type of distribution, niche, client base, and more. Many providers will give upfront pricing, but in general the cost of distributing a crypto press release can be anywhere from $500 to $25,000, with additional features costing more.
Advantages of Crypto Press Release Distribution Newswire Services
- Automation and standardization: As they’ve created efficient and effective processes, newswire services are capable of collecting and processing information (such as distribution lists, email lists, etc.) incredibly fast and without error.
- Efficient distribution: A premium blockchain PR Distribution newswire will offer wide reach in only a couple of clicks. This kind of distribution can be a massive advantage for smaller communication teams.
- Guaranteed distribution: Thanks to advanced interfaces, a newswire guarantees that you news is sent into the editorial and other systems – giving you direct access to your desired media outlets and news portals.
- Essential for financial communication: Newswires help to ensure your news reaches the right traders, analysts, institutional investors, bankers, and any other relevant figure in the finance world in a couple clicks.
- Newswire notifications that are displayed on media company websites and apps: This factor not only guarantees online publication, but also improves search engine rankings. Today’s PR distributors have been able to match diverse distribution strategies with proven SEO tactics to maximize search visibility.
Frequently Asked Questions (FAQs)
Are crypto press release distribution services worth it?
Press release distribution is a good idea for companies that depend on new customers and clients finding them online. Media is an incredible tool in terms of brand building and brand awareness. By using a press release distribution service, you can match your press release with broad distribution and outreach – getting your content to the right people immediately.
How long does crypto press release distribution take?
A normal distribution takes between 1-3 days. Press release distribution is more about getting your release in with the maximum amount of media outlets than simple getting the release out quickly. It’s not a bad idea to steer clear of distribution services that guarantee distribution and delivery of report in just a few hours because press release distribution is not an instant food delivery service.
Can crypto press release distribution be used for linkbuilding?
Crypto press release distribution services are not suited for linkbuilding. They are best suited for gaining media coverage and building reputation.
How often can I use crypto press release distribution?
It’s standard for blockchain and fintech companies to issue press releases on a weekly basis. By no means is press release distribution a one-time thing. Press releases can be used to issue an offering, announce a new product, or any other news related to your company’s activity.
Final thoughts
When it comes to distributing your Crypto press releases, there are plenty of great options out there. The key is to find a press release distribution service which works for you. Crypto marketers should set out a detailed public relations strategy which sets out the audiences to be targeted by their press releases, as well as budget, and scope of distribution. This will enable you to choose a service which suits your needs and will get your press releases the attention they deserve.