The increasing trend of using ad-blocking software severely impacts the earnings of the websites as it is directly related to the number of times an advertisement is presented to the user. ADZbuzz, a London-based company has come up with a solution that can help both website owners and website visitors.
[Note: This is a press release]
Advertisements form an integral part of the online publishing industry as they contribute to a major portion of publisher’s revenues. As platforms continue to look for new ways to monetize their content, there is a heated competition among advertisers wanting their brand to be seen by the internet users. These increasingly obtrusive advertisements in the form of video clips, pop-ups, take-over ad banners etc., has forced internet users to start using ad-blocking software.
The increasing trend of using ad-blocking software severely impacts the earnings of the websites as it is directly related to the number of times an advertisement is presented to the user. ADZbuzz, a London-based company has come up with a solution that can help both website owners and website visitors.
The creator of ADZcoin cryptocurrency is aiming at a multibillion-dollar industry with its uBlock ad blocker extension. The easy to use extension is free for use and the generated ad revenues will be credited directly to the publisher. The spokesperson for ADZbuzz was quoted in the company’s recent press release saying,
Publishers lose billions of dollars every year because of ad blocking software. The new ad blocker will solve this costly problem, which is estimated at more than $22 billion.
The ADZbuzz uBlock ad blocker acts as a pay per click shopping engine and site owners can place it on any section of their website using a string of code. The ads can be customized according to the requirements of the website. uBlock ad blocker centralizes both advertisements and payments on a single link, making it easier to manage. The software also offers the end users with an option to browse an ad-free internet with the option to choose the publisher whom they want to support.
uBlock also includes a shopping portal that can be used by the website visitors to buy their favorite stuff at lesser prices. With uBlock ad blocker, ADZbuzz intends to completely replace the ad-supported web for the benefit of everybody except the ad networks.