Bitget, has entered into a multi-million dollar partnership with LALIGA, the renowned football league. This collaboration was announced at Token2049 in Singapore, highlighting Bitget’s strategic foray into the sports sector across Eastern, Southeast Asia, and Latin America. The partnership aims to explore the integration of cryptocurrency in the sports industry, aligning with Bitget’s vision of global crypto adoption.
LALIGA, known for its history of legendary football talents like Mbappé, Vinícius Jr., and Lewandowski, is set to leverage Bitget’s expertise in Web3 solutions. In return, Bitget will benefit from LALIGA’s extensive global reach. This partnership represents a shared belief in achieving success through perseverance and innovation.
LALIGA’s ongoing focus on technological advancements is evident in its previous initiatives involving AI, VR, Big Data, and machine learning for performance analysis and strategy enhancement.
The league has been open to blockchain and crypto innovations, having collaborated with NFT companies in the past. Javier Tebas, president of LALIGA, emphasized the importance of digitalization in the league’s expansion, noting that the agreement reinforces LALIGA’s strategic growth in Asia, Turkey, and Latin America. Octavi Anoro, LALIGA’s director of International, highlighted how the partnership brings them closer to their global fanbase.
Bitget’s CEO, Gracy Chen, remarked on the increasing convergence of sports and digital technology. She noted that the collaboration would not only accelerate crypto adoption in the sports world but also enhance experiences for fans and athletes. The partnership comes as Bitget marks its sixth year in the industry, underscoring the company’s continued efforts to expand its products and services.
By aligning with LALIGA, Bitget strengthens its position in the market, while LALIGA continues to evolve by integrating crypto within its sports ecosystem. The partnership is expected to create new opportunities and drive Web3 adoption in emerging markets, encouraging a wider audience to embrace the future of finance and sports.