One of the leading US-based cryptocurrency exchanges is partnering up with a fintech company to launch a digital asset trading platform in Latin America and the Caribbean.
Focus on User Experience
The new digital asset trading platform in Latin America and the Caribbean will supposedly see an enhanced focus on user experience. Bittrex is partnering up with Cryptofacil – a fintech digital asset trading platform which will be responsible for customer operations, support, compliance, marketing, and sales. The team responsible for all of the above is based in Uruguay.
Andres Szafran, co-founder at Cryptofacil said:
With a unique user interface, our platform will allow our customers to manage trades in a simple way, with premium services and competitive market fees. We developed Cryptofacil to focus on basic customer requirements: a simple and easy to use cryptocurrency platform with superior customer support and value-added services in a safe and secure environment.
The new trading platform will be underpinned by Bittrex’s technology and is said to include over 270 token pairings.
Bill Shihara, CEO at Bittrex, notes:
Cryptofacil and Bittrex will provide Latin American and Caribbean customers a reliable, fast and secure trading platform that also offers access to some of the world’s most innovative blockchain projects.
A Steady Path
Bittrex seems to be following a steady course of international expansion. In July, the Bitcoinist reported on another partnership the platform entered into with the London-based invest.com. The joint venture is supposedly going to become “the ultimate platform to trade cryptocurrency in a safe and secure environment.”
The collaboration between invest.com and Bittrex targets primarily the European market. Speaking on the matter, Itai Avnery, spokesman and co-founder in the partnership noted:
Our goal is to become the most reputable platform in the EU and later in numerous countries across the globe.
According to CoinMarketCap data, Bittrex has seen a trading volume slightly upwards of $86 million in the last 24 hours.
What do you think of the new platform set to launch in Latin America and the Caribbean? Don’t hesitate to let us know in the comments below!