2021 was a year of record achievement for CoinsPaid, one of the world’s largest crypto payment providers, with the processed volume increasing by 340%, over 1 million transactions per month, and a landmark CPD token launch. In 2022, the company will build on this success to expand into Latin America and start a large-scale token marketing campaign.
Payment volume up 340%
CoinsPaid is one of the biggest crypto payment ecosystems, featuring a gateway, business and personal crypto wallets, an OTC desk, currency conversion tools, a SaaS solution, and even one of the first tools for recurring crypto payments. The company is licensed and regulated in the EU and helps over 800 online businesses accept cryptocurrency.
In 2021, CoinsPaid processed 5.5 billion euros worth of crypto payments, up 340% from 2020. The number of transactions handled by the company surged by 170%, crossing the 1 million per month mark for the first time. These numbers reflect both a growing interest in crypto as a payment method and CoinsPaid’s own popularity. Indeed, the provider is known for its transparent low fees, easy integration, and broad market expertise.
Meanwhile, CoinsPaid’s team grew by 140% to reach 125 members, and many of the products were upgraded. A new B2C wallet was released for iOS and Android, as well as a unique recurrent crypto payment tool called Plug and Pay.
With these robust processing solutions, CoinsPaid is ready to conquer new markets. The provider has already registered a business entity in El Salvador (one of the crypto-friendliest jurisdictions on the globe) and will start an expansion into Latin America in the coming months.
CPD token: finally linking traditional businesses and DeFi
In 2021, the total value locked (TVL) of the DeFi industry surged from $25 billion to over $100 billion. As yields on traditional financial products keep getting lower, users switch to crypto staking, liquidity mining, and lending to earn yields upwards of 50%. Yet, businesses remain mostly excluded from the world of DeFi: some are worried about legality, while others simply don’t know where to start.
As a crypto payment provider serving over 800 merchants, CoinsPaid is uniquely positioned to bridge this gap. Its burgeoning payment ecosystem includes a variety of DeFi instruments aimed at businesses and centers on CPD, a utility and loyalty token.
Merchants who stake CPD in their CoinsPaid dashboard get discounts of up to 50% on processing and currency fees. The discount is maximized when a merchant also uses CPD tokens to pay the fees.
Staking is a simple tool that is ideal for introducing businesses to DeFi. The next step is a versatile DeFi dashboard, which will allow merchants to access slightly more complex but very attractive financial products. CoinsPaid clients will also be able to introduce CPD as a payment option on their site, together with the rest of 30+ cryptocurrencies supported by the gateway.
CPD was launched in September 2021 with an industry-first IDO that ran on three blockchains at the same time. The seed sale on the DAO Pad was 25x oversubscribed, and the DEX liquidity on the TGE (token generation event) was the highest of any IDO project ($1.6 million). As of January 2021, there are over 1,300 CPD holders.
Apart from staking for merchants, CoinsPaid has also launched two yield farming programs on Ethereum for liquidity providers who support CPD. A new farming instrument on BSC is planned for Q1 2022.
2022: the year of CPD token adoption
After the successful token launch, CoinsPaid is ready to move to the next stage: token marketing. As a fully regulated provider, CoinsPaid needed to obtain legal opinions in the EU before starting a marketing campaign for the token.
As of January 2022, the company has successfully obtained a legal opinion from the widely respected Liechtenstein-based BCAS firm, which works with such major players as Waves, Bitrix Global, and BitPay. A second legal opinion by a German firm should be issued shortly, at which point CPD marketing can safely start.
The planned campaign will feature content in the leading crypto media; advertising through leading platforms like Dextool, BSCscan, and Coinmarketcap; airdrops and viral contests; bounty campaigns, and much more. CoinsPaid will also launch new partner and ambassador programs and even a crypto academy.
The campaign will cover such diverse regions as Latin America, Turkey, Vietnam, the CIS, Spain, etc. The objective is to increase the number of CPD holders and grow the audience to 150-200k subscribers by the end of the year.
CPD token will also be listed on a number of well-known crypto exchanges. Negotiations are ongoing with platforms like ByBit, Gate.io, Bittrex, and many others.
For more information on CoinsPaid, its processing tools, and the CPD token, visit the official site.
Photo by Simon Connellan on Unsplash