Amid the increasing popularity of American football in Europe and the outstanding performance of the Vienna Vikings in the European League of Football (ELF), Choise.com strikes the deal which catapults the project to the forefront of cryptocurrency adoption.
Choise.com, a multi-purpose crypto platform, teams up with the defending ELF champion Vienna Vikings to bring crypto into the mainstream. According to the company’s blogpost that announces collaboration, this goal will be achieved through the engagement with the broad fan base of American football which is currently riding high.
Choise.com is best known for bridging CeFi and DeFi and offering the best solutions that exist in the two worlds – from frictionless crypto purchasing and swapping to Web3 staking, high-yield interest accounts, and other earning opportunities. Next to that, the platform has recently released its BitDriven index token – an innovative product that represents the collective value of reliable crypto assets anticipated to bring high yields as soon as the 2024 Bitcoin halving is over.
All the above features, alongside many others, can also be accessed via the Choise.com mobile application. As of today, the company has recorded over 1 million registered clients in 170+ countries and more than $1 billion in transaction turnover.
The partnership will see the Vikings play in helmets that bear the Choise.com logo. Meanwhile, the Choise.com ads will appear as part of branding for the club’s home stadium. The crypto platform also claims to boost the Vienna Vikings’ presence on social media and even roll out an exclusive collection of Crypterium Visa cards with customized design featuring your favorite team members.
Crypterium Card is a Visa card developed by Choise.com in both virtual and physical versions to enable crypto purchases at any Visa-accepting merchant. Users can top up these cards directly from their wallets and pay worldwide, as well as withdraw cash from ATMs in 200+ countries. The product is available for order in 30+ European countries and already caters to 50,000+ clients.
Austin Kimm, the Director of Strategy and Investments at Choise.com, provided a first-hand insight into how their relationship with the Viennese club had arisen:
“Fueled by the idea that the borderless sport industry has so much to offer to crypto firms, we at Choise.com have been looking for a team to collaborate with for some time. Avid sports fans ourselves, we were keeping a close eye on the most promising brands and events in the domain. Thus we chose the Vienna Vikings who utterly dominate the ELF tournament now, gaining much traction all over Europe. For Choise.com, this move is more than just a sports sponsorship. It’s a fantastic opportunity to help unleash the full potential of American football in the region, while catering to an even broader audience of the sport’s fan base,” he said.
The Vikings kicked off in the ELF, which is Europe’s grandest American football tournament, in 2022 and issued a terrific season, bringing the championship trophy to Vienna in their very first year. Prior to that, the team gained recognition as the fifteen-time Austrian Bowl champions and five-time Eurobowl winners. Considered as one of the most dominant forces in European football, the Vienna Vikings is actively involved in cultivating young talents some of whom are making headway in the National Football League (NFL).
Now the Vikings are on the way to defend the ELF title and they get along very well. The team has gone unbeaten for five weeks and has already defeated its opponents from Leipzig, Berlin, Prague, and Fehervar.
Their latest match was held on July 2nd and culminated with an overwhelming victory over the Fehervar Enthrodes, 41-12. At the time of writing, the Viennese club took first place in the Eastern Conference standings, stretching its lead over the next rivals from Innsbruck, and Wroclaw.
Choise.com will accompany the Vienna Vikings throughout their performance in the league. The company’s CEO Vladimir Gorbunov has demonstrated unity with the team during their first game in the 2023 EFL season. He and his son took part in a symbolic coin toss that was followed by a brilliant victory of the Vikings and marked the beginning of a fruitful, win-win cooperation.