GameStop moved its entire Bitcoin stash into Coinbase Prime this month, according to blockchain trackers that monitor large transfers.
The wallet associated with the company sent a large deposit to the institutional arm of Coinbase, a platform used by big traders and companies.
Analysts watching on-chain flows immediately flagged the move as a likely setup for a sale, though no confirmed sell orders have been announced.
Big Move To Coinbase Prime
According to on-chain reports, GameStop holds 4,710 BTC that it bought last year, and that full balance was shifted into Coinbase Prime.
The company first bought the coins in May 2025 at prices that averaged near $107,900 per BTC, a buy that cost roughly $504 million at the time.
Moving a corporate treasury from cold storage to an active institutional account is often read as a step toward execution — to sell, hedge, or rebalance — but it is not the same as a sale itself.
GameStop throws in the towel?
Their on-chain wallets just moved all BTC holdings to Coinbase Prime, likely to sell.
Between May 14–23, 2025, they bought 4,710 BTC at an avg. price of $107.9K, investing ~$504M.
Now selling for around $90.8K, potentially realising approximately… pic.twitter.com/Bp7MwRVQ43
— CryptoQuant.com (@cryptoquant_com) January 23, 2026
What Analysts Are Saying
Reports say the math is simple and stark: selling now, with Bitcoin trading closer to the $90,000 area, would lock in a sizable loss versus the initial purchase price.
Several analytics firms put that figure near $76 million if the whole lot were sold at recent market levels. Some market watchers suggest the company could be doing tax-loss harvesting or trimming volatile assets on its books.
Others view it as a pragmatic adjustment to reduce treasury exposure to crypto swings. Still, defenders of the move point out that GameStop’s Bitcoin stake was never a core retail play; it was a treasury experiment meant to diversify.
How Much Has Already Moved
Not all outlets agree on timing or size of day-by-day transfers. Reports note that some transfers earlier this month added up to about half of the original position — roughly 2,396 BTC moved in smaller tranches before the full deposit was flagged.
On-chain sleuths track each shift, and those staggered movements can mean many things: a staged sale, an internal reorganization, or simply routing through a trusted custodian before any trades.
Market And Shareholder Reaction
Share action around GameStop has not mirrored the crypto chatter. While Bitcoin watchers focused on the wallet move, investors were also reacting to company news on other fronts, including fresh share purchases by CEO Ryan Cohen.
Featured image from PeterPhoto, chart from TradingView