What Are Virtual Influencers?
Virtual influencers are computer-generated personalities, also known as virtual public figures, used to promote products, services, and brands across various social media platforms. These digital personalities are created using specialized computer-generated imagery (CGI) software, 3D modeling, and motion capture technology and have become increasingly popular in recent years.
Virtual influencers are distinct from traditional ones in one important way: they are not real people. They are digital characters developed and managed by content creators, digital marketing professionals, and brands. By leveraging the power of CGI, these virtual personalities can be used to engage with audiences and create a unique experience for followers.
Many virtual influencers have been able to expand their online presence and gain attention quickly because they are not constrained by physical or geographic boundaries, making them an ideal choice of endorsers for many companies. Virtual influencers with large followings on Instagram, such as Lu Do Magalu with 6 million, Lil Miquela with 3 million, and Guggimon with 1.5 million followers, have collaborated with many well-known brands. Many others have used virtual influencers, including Balmain, Balenciaga, and Prada, to name a few.
How VIM Co. Ltd Helps Virtual Influencers
As the virtual influencer industry continues to grow, so do the services available to help virtual influencers succeed. One such service is VIM Co. Ltd., a virtual influencer management company dedicated to helping virtual influencers boost their careers.
VIM Co. Ltd. provides a wide range of services to help virtual influencers succeed, such as content creation, marketing, and brand partnerships. VIM Co. Ltd. ensures that virtual influencers can effectively reach their target audience and grow their following.
VIM, the company’s Create-to-Earn (C2E) platform, connects fans with virtual influencers. After organizing and storing the virtual influencer’s information, VIM allows them to create content and advertise brands. , In addition, the company will compensate fans with VIZ TOKEN for engaging with virtual influencers, which will hold vital utilities and can be traded in major exchanges.
The future of virtual influencer marketing
As of 2018, the market size is around USD 4.6 billion, but it is expected to grow with a compound annual growth rate of more than 26%. The demand’s growth increases at par with other high-demand industries, like retail and software. This is further supported by other students, which show that 58% of the respondents follow at least one virtual influencer, while 35% have bought products or services promoted by a virtual influencer.
Projects like VIM Co. Ltd are vital in giving virtual influencers a working platform with developers who understand their needs. VIM Co. Ltd. is also actively protecting virtual influencers and their creators from scams and exploitations.