ICST, the platform that put StarMaker and its partners, The Voice and American Idol on the blockchain, has showcased its world-first technology that gives artists complete control of the content they create.
The Individual Content and Skill Token (ICST) allows creators to publish, promote and store their content on its blockchain platform.
ICST co-founder and CEO Ji Guo said:
Earlier this month we launched a talent competition in partnership with StarMaker and its affiliates The Voice and American Idol. Every participant receives ICST tokens and the winner will receive one-hundred thousand ICST tokens.
The partnership with the Starmaker App and its affiliate TV juggernaut, American Idol, is the world’s first blockchain talent competition – ICST Idol.
Backed by an impressive list of investors, including Grindr financier, Zhou Yahui, the platform is quickly attracting worldwide interest.
The dynamic team behind ICST is in Singapore this week for the exclusive, Cryptoflow event which took place on a luxury yacht.
https://youtu.be/u1MZReOD7oc
Mr. Guo said:
We’re passionate about making content distribution possible for every artist in a way that rewards creators first.
ICST is rapidly disrupting the content sharing space dominated by the likes of YouTube, Spotify, and Apple to create an incentive-driven, artist-focused platform.
Mr. Guo said:
ICST is a more efficient, secure system that gives the artist complete control over copyright and payment that effectively cuts out the distribution middlemen.
The platform already has more than 50 million users, in part due to the lower transaction costs for artists.
Mr. Guo said:
ICST is about giving power back to the artist by creating a more direct relationship between the artist and the consumer.
For the consumer, it means a more curated entertainment experience with an in-built rating system to track popular content.
Mr. Guo said:
ICST will become a powerful evaluation system that connects consumers directly with the types of content they find entertaining.
On the other side of the coin, the artists have access to sophisticated analytics that help them better understand how their work is being received.
The Cryptoflow event is an exclusive invite-only event, which will be held on a luxury yacht in Singapore.
For more information about ICST please visit icst.io.
Images courtesy of ICST