In a move that follows a growing trend among crypto platforms, global exchange MEXC today announced it has integrated Apple Pay and Google Pay.
As an added boost, MEXC is also running a promotion: first‐time purchases of $100 or more via Apple Pay or Google Pay will receive 100% cashback between September 8 and October 8, 2025.
This move comes amid mounting evidence that simplification of fiat-to-crypto on-ramps – especially via familiar digital wallets – is a key lever in expanding adoption:
- OKX introduced one-click Apple Pay purchases in both the United States and the European Economic Area, aiming to lower barriers for new users.
- A recent survey by Reown and YouGov found that payments (along with artificial intelligence) rank among the top factors driving crypto adoption in 2025 among active users in the U.K. and U.S.
- Earlier this year, Binance added support for Apple Pay and Google Pay in Europe, making it easier for European users to fund crypto purchases via these wallets.
The MEXC move fits in with the broader trend, highlighting just how necessary easy fiat-to-crypto payments are to overall crypto adoption.
MEXC Move Signals Competitive Market
What’s pushing the move for MEXC and other exchanges to add third-party payments?
- Lowered friction. By using wallets people already trust and use for day-to-day payments, crypto platforms reduce the psychological and technical barriers that discourage newcomers.
- Increasing competition. Exchanges are clearly in a race to make payments more seamless; platforms offering simpler payment options may pull ahead in attracting less crypto-savvy users.
- Regulatory and compliance tailwinds. As usage increases, regulators are under more pressure to provide clarity, especially around KYC, fraud protections, and cross-border payments.
MEXC’s integration – and the accompanying bonus – makes it easier than ever for investors to jump into the crypto economy. That’s important: as use cases from Bitcoin to stablecoins grow ever-more important, ordinary users need easy on-ramps to crypto.
Payments integrations don’t solve every problem; they don’t solve common pain points on fees, volatility, and regulatory ambiguity (where it exists). But Apple Pay and Google Pay do provide answers to two pressing hindrances for many would-be crypto adopters: trust and access.
That’s over a half a billion existing users who could easily make the jump to crypto – and now, they can do it on MEXC.
A Simpler, Easier Crypto Path
MEXC’s announcement is more than just a new payment method. The Apple Pay and Google Pay integrations continue a broader shift in the crypto industry toward making entry simpler, more familiar, and smoother.
Easy fiat-to-crypto payments could just be the difference between being competitive in the crypto economy and being left behind – and MEXC’s move puts it at the front of the pack.
Authored by Bogdan Patru, Bitcoinist – https://bitcoinist.com/mexc-adds-apple-pay-google-pay-crypto-purchases