2024 proved to be a banner year for Mythical Games, solidifying its reputation as a leader in web3 gaming while building anticipation for major releases in 2025. The company’s strategic partnerships, expansion of its ecosystem, and sustained success of the native MYTH token highlighted the growing relevance of blockchain gaming – and Mythical Games’ central role in its rise.
With forthcoming titles FIFA Rivals and Pudgy Party incoming from Mythical Games, it’s no exaggeration to say that the studio is poised to define the GameFi landscape in the coming year. If its next two releases are even half as successful as flagship title NFL Rivals, Mythical will have transcended the sports genre where it found fame and evolved into a multi-disciplinary studio with a string of hits to its name. As a closer look at the evidence shows, it has an outsized chance of doing just that.
2024: A Year of Partnerships and Progress
2024 saw NFL Rivals surpass 7 million downloads, maintaining its position as one of the most successful blockchain-powered sports games. Its arcade-style gameplay, coupled with tradable NFT players, kept engagement high and drove significant transaction volumes on the Mythical Marketplace. The game’s success demonstrated the viability of web3 gaming that prioritizes fun and accessibility while incorporating blockchain features seamlessly.
The year also saw Mythical Games ink its largest partnership to date, sealing a deal with FIFA and announcing FIFA Rivals, set to launch in late 2025. This mobile soccer game builds on the proven formula of NFL Rivals, allowing players to manage football clubs, engage in PvP matches, and trade iconic players as NFTs. With global accessibility through iOS and Android platforms, FIFA Rivals aims to tap into the global love of “the beautiful game.” The announcement alone sparked excitement within the GameFi community and contributed to a notable uptick in MYTH token activity.
Don’t Fade Pudgy Penguins
Lest anyone thought that Mythical Games was in danger of becoming a one-trick-pony, the company threw a curveball when it partnered with the beloved Pudgy Penguins IP to create Pudgy Party, an AAA mobile game. Scheduled for release in 2025, Pudgy Party promises to bring NFT-powered gaming to a broader, more casual audience. The collaboration highlights Mythical’s ability to connect with diverse player bases, expanding beyond traditional sports enthusiasts into a growing NFT fanbase.
Mythical Games famously champions a vision of web3 gaming where blockchain technology enhances, rather than overshadows, the player experience. Under CEO John Linden’s leadership, the company has demonstrated that games must first be engaging and accessible, with web3 features seamlessly integrated to add value, and Pudgy Party looks set to embody that ethos.
Pudgies were everywhere in 2024, with the PFP collection surpassing a 30 ETH floor price and the launch of the PENGU token crowning a remarkable year. To say that the Pudgy community is stoked for the launch of Pudgy Party would be an understatement. There’s a lot riding on the success of the game for all parties. For Pudgy Penguins, it extends the IP and unlocks a new use case that will give holders and fans something to explore through 2025.
For Mythical Games, meanwhile, it’s a chance to show that it’s capable of mastering every gaming genre it turns its hand to and cementing its rising reputation as the go-to GameFi studio for big brand launches. If you’re looking to add utility to your memecoin/jpegs/L2, in other words, Mythical are the people you go and see. But even if Pudgy Party proves to be merely mid rather than exceptional, Mythical Games has several more irons in the fire – not least FIFA Rivals.
Footie Fans Get Their Game
FIFA Rivals is expected to replicate the success of NFL Rivals on a global scale. Soccer’s universal appeal and FIFA’s brand recognition provide a massive opportunity to engage millions of players. While the other football – the one known as “American football” to non-US audiences – is huge, soccer is the truly global game, boasting billions of fans across every continent.
FIFA Rivals’ blend of dynamic gameplay, NFT-based player trading, and mobile accessibility positions it as a potential breakthrough title for web3 gaming. Mythical Games is understandably excited about what the launch of FIFA Rivals will do for GameFi and for its own prospects too. There are already 100K users trading assets on its Mythical Marketplace, primarily off the back of NFL Rivals. There’s the potential for its FIFA successor to 10x this and accelerate web3 gaming adoption in the process.
Which leads us to MYTH, the asset that facilitates all marketplace transactions and whose performance serves as a yardstick for gauging Mythical Games’ success.
The Rise of the MYTH Token
MYTH, Mythical Games’ native token, was a solid performer in 2024, but it’s still in stealth mode, with price action relatively muted but healthy volume suggesting that something is brewing just beneath the surface. With 2025 looking poised to be Mythical Games’ breakout year, there’s a good chance that MYTH will follow – or potentially lead – as the metric by which Mythical and GameFi at large are measured.
Serving as the backbone of the Mythical Marketplace, MYTH facilitates in-game transactions and trading of digital assets, including player NFTs from NFL Rivals. In 2024, the MYTH token saw steady growth, driven by increased in-game purchases and trading volumes, especially within NFL Rivals, and the hype generated by partnership announcements, particularly concerning FIFA Rivals and Pudgy Party.
Mythical Games’ prospects as a studio aren’t dependent upon MYTH’s price, any more than the MYTH token is dependent upon what Mythical Games releases next. But there’s a clear correlation, and while any developer is free to incorporate MYTH into their game economy, for now the token’s adoption is being driven by Mythical Games’ own releases. Hopefully this year, a number of third-party releases will be deployed within the Mythical ecosystem, but even if these take longer to manifest, there’ll be plenty of other highlights to keep MYTH holders and players happy.
Finding GameFi’s Next Frontier in 2025
In 2025, Mythical Games is primed to capitalize on the momentum it built last year. The release of FIFA Rivals and Pudgy Party marks a significant expansion of its portfolio, each targeting distinct but complementary audiences. Pudgy Party offers a fresh approach to NFT gaming by combining the popular IP with accessible gameplay. The release is expected to attract a younger, casual audience and introduce them to blockchain gaming in a user-friendly way.
As both games roll out, transaction volumes on the Mythical Marketplace are expected to surge, driving increased demand for MYTH. And with new users entering the ecosystem through FIFA Rivals and Pudgy Party, MYTH has the potential to become a cornerstone asset in GameFi. 2024 was a transformative year for Mythical Games, marked by major partnerships, ecosystem growth, and the rise of the MYTH token. With the release of FIFA Rivals and Pudgy Party, the studio is on the verge of greatness.
The success of just one of these titles would make it a good year for Mythical. The success of both would make it a great one, for players and MYTH holders alike.
