The potential of blockchain technology lies beyond DeFi, NFTs, and play-to-earn games. While these niches have always been at the forefront of the blockchain market, we need to venture beyond to bring blockchain to the forefront.
A field where Web3 projects can outperform traditional counterparts is sustainability and climate action. In this article, we take a look at two projects that have gained traction in these niches and how they fare against each other.
Solar Blockchain (SXP) has a green vision for the blockchain industry
SXP is one of the most popular utility cryptocurrencies in the green crypto market. As a staking token, it is used to secure the network and earn rewards. Another important utility of the asset is as the payment currency on Solar dApps and Solar blockchain, especially for transaction fees.
It is also used as the voting crypto to implement the governance mechanism of Solar blockchain. So, you can use the token to make proposals about the ecosystem and vote on changes to the protocol. SXP is also rewarded for providing liquidity.
Solar Network was founded by Joselito Lizarondo and Nayiem Willems in 2018. The project’s goal is to provide sustainable, clean energy solutions to remote areas by leveraging blockchain technology. It focuses on building a blockchain ecosystem that brings together open-source developers and a flourishing community.
One of the key drawbacks of Solar Blockchain in the sustainability market is its limited scope. While it strives to provide a green blockchain solution, it has taken few initiatives to bring green energy solutions.
Solar’s sustainability goals are limited to the blockchain market.
Then again, most blockchains are moving in a green, sustainable direction, which could mitigate the market relevance of Solar in the coming months. The growing competition takes away the edge of SXP as a long-term hold.
Yet, the project ranks 141 in the global crypto market and has a massive market cap of $199,417,266. It goes on to show the appeal of green and sustainability projects in the market.
IMPT’s global green vision for the masses
IMPT has gained widespread attention in and outside the crypto market for its Planet’s Loyalty Programme. It is hailed by top crypto publications as a dynamic project with the potential to reshape the prevailing perception of cryptocurrencies.
At the heart of it, IMPT is an innovative blockchain venture that enables individuals to acquire carbon credits simply by engaging in everyday shopping activities. Through IMPT Planet’s Loyalty Programme, you can earn IMPT tokens, the platform’s native cryptocurrency, while making purchases from your favorite brands. The project has established partnerships with a diverse range of leading global brands to enable this.
You have the option to sell your IMPT tokens on the open market. But a more favorable alternative is to visit IMPT’s carbon credits marketplace, where you can exchange your IMPT tokens for carbon credits. You can use, trade, burn, or retain your credits for future use.
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— IMPT.io (@IMPT_token) July 28, 2023
Ready-made customer loyalty platforms
IMPT recently announced the launch of its Software as a Service (SaaS) model Global Partnership Network Platform that provides businesses worldwide with a ready-made customer loyalty system. The initiative’s goal is to eliminate the need to develop individual proprietary systems.
With IMPT’s SaaS platform, businesses within IMPT’s Retail Partnership Network can quickly expand and operate retail partnership networks across the world. It allows retailers to directly engage and reward eco-friendly shoppers for their loyalty. In addition, they can gain access to environmentally-conscious shoppers who use the IMPT shopping app.
It provides them with the unique opportunity to reward these shoppers for making sustainable shopping choices. Given that many small businesses can’t afford or have access to the resources needed to develop their own systems, IMPT bridges the gap between retailers and environmentally-conscious shoppers with its platform.
Connect global retail brands with socially responsible individuals to earn attractive commission
The IMPT Global Rollout Network connects global retail brands with socially responsible individuals who want to reduce their carbon footprint. Partners can secure exclusive rights to develop and manage the retail network in specific regions. The cost of buying the rights can vary depending on the region.
Sustainability influences customers’ shopping decisions more than ever before. To give you a better perspective, a recent survey from Digital Commerce 360 found that 80% of shoppers are willing to wait longer for eco-friendly shipping options.
Denis Creighton, CEO of IMPT, explains the motive behind the mission:
“Loyalty programmes are a simple and effective way for businesses to attract repeat customers and increase their sales. However, many small businesses simply don’t have the resources or know-how to develop their own systems. With IMPT, retailers can quickly and easily join a global network of brands and gain exposure to environmentally-conscious shoppers who are committed to shopping with businesses that share their ethos. Together, we can all contribute to combatting climate change and make a positive impact on the planet.”
Who says shopping can’t be rewarding? 💃
With IMPT, every purchase you make earns you rewards that can be redeemed for carbon credits. It’s like getting a bonus for doing something you already love!
Shop and make a positive impact on the planet. 🌎
👉 https://t.co/2mvhPBSMu9 pic.twitter.com/7jNORzfJXg
— IMPT.io (@IMPT_token) July 26, 2023
SXP vs IMPT – Which one should you be buying now?
IMPT stands out with a visionary and globally-oriented action plan, which marks it off in the sustainability market. The large scope of the project has contributed to the price of IMPT remaining stable over a long period. But as the project embarks on expanding its presence worldwide through new and ambitious initiatives like the Global Rollout network, its price will take a steep hike.
SXP, on the other hand, is losing momentum as a sustainability project. While it is a decent short-term hold depending on the social sentiments, its long-term potential is questionable.
SXP 1-year price action, CoinMarketCap
Industry analysts predict IMPT’s expansion plans through the Global Rollout Network to attract celebrity and brand partnerships in the coming months, creating a favorable environment for a bull run in the fourth quarter.
It will also garner media attention for the project, creating awareness around the project among a wide audience. The trend has already begun. For example, Denis Creighton was among the distinguished thought leaders representing innovative blockchain companies at this year’s ETHCC event.
“Challenges still exist in areas such as the carbon offset industry, which is plagued by dysfunctional systems and inaccurate recording mechanisms. Blockchain technology can improve this industry by providing a transparent and efficient platform for businesses and individuals to offset their carbon footprint – which can then be verified on chain,” he states.
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