Square Activates $BTC Payments for 4M Merchants; $BEST Token Gains Traction

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Square just put Bitcoin at the register for more than four million sellers.

The payments giant flipped the switch on native $BTC payments across its merchant network, letting shoppers pay via Lightning and merchants settle near-instantly.

The company announced the news with a blunt, yet comprehensive, ‘Bitcoin payments are now live,’ which garnered over 1.2M impressions.

Operationally, Square’s own materials emphasize one-tap enablement inside the seller dashboard and Lightning invoice QR codes at POS, a UX choice that cuts friction where it matters: the counter.

The official press release reports the rollout targets millions of sellers globally, with ‘zero processing fees’ messaging in early comms designed to nudge adoption.

Block’s own site positions $BTC payments as part of a longer arc that includes Cash App’s Lightning support, Bitkey self-custody, and open-source mining.

The flip side is discipline. Square’s parent, Block, has tightened compliance after regulatory settlements earlier this year, following a hefty $40M fine. Stronger controls are exactly what large merchants want to see before they lean in.

That’s why investors are kicking the tires on Best Wallet Token ($BEST) — a wallet-first ecosystem with live presale economics and staking designed to convert new users into long-term participants.

Best Wallet Token ($BEST): Wallet-First Rails Built for a $BTC-at-Checkout World

Square’s move surfaces a simple bottleneck: most ‘mainstream curious’ users still lack a wallet that feels like mobile banking, not a command line. Best Wallet Token ($BEST) aims directly at that gap.

The project’s materials describe a non-custodial, app-first wallet (Best Wallet) designed to streamline $BTC and multi-chain asset management, with staking soon to be built into the user journey rather than tacked on in a separate dApp.

The pitch is less about chasing unsustainable yields and more about turning idle balances into on-platform activity through governance, rewards, and sticky retention.

Numbers help ground the story. $BEST’s presale raise is now $16.9M, with staking rewards advertised at 77% for early participants.

High APYs nearly always signal bootstrapping mechanics; here, the design goal is to attract early liquidity, incentivize holding through the post-launch window, and seed a governance base before listings tighten token velocity.

The takeaway for you: if $BTC payments make wallets the new homepage of crypto, the projects that own that homepage earn a structural bid.

The $BEST Presale – Pricing, Traction, and Why the Timing Syncs With Square’s Pivot

Presales live or die by timing and distribution. With Square normalizing $BTC at checkout, there’s a near-term window where ‘wallet UX that just works’ becomes an investable narrative, not just a roadmap bullet.

$BEST leans into that with a token price of $0.025925 and outstanding long-term potential.

The presale’s performance supports this prediction thanks to the growing investor participation, which already recommends Best Wallet Token as one of the best presales of 2025.

Get your $BEST today before the next price increase.

This isn’t financial advice. Do your own research before investing.

Authored by Bogdan Patru, Bitcoinist: https://bitcoinist.com/square-launches-btc-payments-4m-merchants-best-wallet-token-soars

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