Here’s a fun fact about crypto advertising according to leading crypto pr agency Baden Bower. The first cryptocurrency ad to air on US national television debuted in May 2019. The “Drop Gold” marketing initiative by digital asset manager Grayscale featured a 30-second ad. The advertisement was shown nationwide on cable, business news networks, and OTT streaming video services.
The company received $171.7 million in inflows in the third quarter of 2019—the highest quarterly inflows in the six-year history of the product—despite the fact that the ad received a mixed response from the Twitter community.
Since then, both established and fledgeling cryptocurrency businesses have discovered that a succinct, appealing video is the best promotional strategy for raising awareness. However, there is a focus on quality; according to BreadnBeyond, only carefully planned bitcoin films can provide positive results, while shoddy ones can scare away viewers and do more harm than good to one’s internet reputation.
Baden Bower Head Journalist AJ Ignacio puts together his list of the most memorable crypto ad examples.
“Crypto, Meet Hollywood”: Ashton Kutcher’s Ripple Surprise
Remember that moment when Ashton Kutcher graced The Ellen DeGeneres Show with a live demonstration of Ripple’s XRP? By donating a whopping $4 million to Ellen’s Wildlife Fund in a matter of seconds, this celeb encounter left everyone in awe of the power of blockchain. Talk about a killer crypto ad!
“The Doge That Conquered The Moon”: SpaceX’s Dogecoin Adventure
When SpaceX announced they’d accept Dogecoin as payment for their lunar satellite mission, the internet went into a frenzy. The meme coin had officially skyrocketed, and the resulting ad campaign, with its tongue-in-cheek puns and Doge-Musk alliance, cemented Dogecoin’s place in crypto ad history.
“When Keanu Met Crypto”: Matrix-Inspired eToro Campaign
What happens when you combine Keanu Reeves, a Matrix-inspired storyline, and a crypto exchange? Pure marketing genius! eToro’s “You Can’t Neo the Future” campaign cleverly played on pop culture references and Keanu’s cool persona, making it an ad-venture to remember.
“Witty and Wild”: Crypto.com’s ‘Time for Plan B’ Campaign
Crypto.com’s ‘Time for Plan B’ campaign was a clever poke at traditional banking, featuring a suave gentleman walking a lion down Wall Street. The ad’s daring visual and message struck a chord with many, earning it a place in the crypto ad hall of fame.
The History of Money in Grayscale
On August 10, 2020, Grayscale Investments began a national advertising campaign. The ads aired on CNBC, MSNBC, FOX, and Fox Business. The 28-second commercial uses the gritty Ramones “Hey Ho Let’s Go” call to action to quickly educate viewers on the evolution of money. to spread the word about its cryptocurrency offerings. Barry Silbert, CEO of Grayscale, tweeted five days later that the company had its biggest fundraising week ever. The Grayscale funds received $217 million.
Michael Bolton Viral Video on Public.com
Public.com recognised an opportunity to position themselves as a stock trading app for the general public as a result of increased scrutiny placed on applications like Robinhood.
It ran a ten-commercial TikTok campaign aimed at the Millennial and Gen-Z groups, and then followed it up with a major national ad starring musical legend Michael Bolton. He sang “How am I expected to trade without you?” as a satirical parody, urging viewers to end their relationship with their brokerage. After the video went viral, Public.com added over 1,000,000 new users in less than a month.
These blockchain and cryptocurrency marketing examples might help one get started on their next campaign, stay motivated, and stay creative. It’s important to create ads that can help picture a project’s message, and transform long and winding walls of text into flavorful chunks of information.
From celebrity endorsements to witty puns, these ads have not only captured our attention but have also played a role in shaping the perception and understanding of cryptocurrencies. And as we continue our journey through the crypto-verse, one thing’s for certain: we can’t wait to see what ad-dictive campaigns the future holds!
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