In a strategic move poised to redefine the boxing and blockchain industry, Ready to Fight (RTF), the first-of-its-kind blockchain-based online boxing platform co-founded by world heavyweight champion Oleksandr Usyk, has announced the appointment of marketing maven Alan Duran as its Chief Marketing Officer (CMO). Duran’s entry is expected to bring a fresh wave of innovation and dynamism to RTF’s marketing endeavors.
Alan Duran, known for his remarkable career spanning 15 years across various sectors, has been instrumental in catapulting brands like Crypto.com, Bitget, OKX, and PUMA to the forefront of their respective industries. His adeptness at transforming brands into market leaders through strategic visibility enhancement and market share expansion is anticipated to drive RTF to new heights.
Duran’s appointment heralds a new chapter in RTF’s marketing strategy. With his proven track record in campaign management, market analysis, and leading creative initiatives, Duran is set to leverage his expertise in the fast-evolving realms of Sports fashion, Gaming, and Blockchain to resonate with RTF’s diverse audience.
“We’re excited to welcome Alan to our team,” expressed Oleksandr Usyk, RTF co-founder. “His unparalleled experience and vision are in perfect harmony with our goal of revolutionizing the boxing industry through blockchain. With Alan’s guidance, we’re poised to establish RTF as the premier destination for boxing professionals around the globe.”
Stepping into the shoes of a seasoned predecessor, Duran is tasked with building on the solid foundation laid before him. Under his leadership, RTF is expected to not only achieve but surpass its ambitious goals, offering an unparalleled boxing experience to its users.
Alan Duran’s appointment as CMO signifies more than just a readiness to fight; it symbolizes a readiness to triumph. The RTF team is optimistic that Duran’s strategic direction will exceed user expectations and further cement RTF’s position as a leader in the boxing and blockchain space.
About Ready To Fight (RTF):
Co-founded by the esteemed boxer Oleksandr Usyk, Ready To Fight (RTF) is a pioneering technology company aimed at revolutionizing the boxing industry. As the world’s first global online platform built on blockchain, RTF facilitates direct interactions between athletes and a wide array of industry stakeholders. In collaboration with the World Boxing Council (WBC), RTF is dedicated to promoting talent and enhancing the boxing experience worldwide. For further details about Ready to Fight and its new CMO, visit the official RTF website.
