The much-awaited Dogwifhat (WIF) ad on the Las Vegas Sphere is not happening—at least not for now. Despite earlier excitement and fundraising efforts from the meme coin’s supporters, a spokesperson for the venue has confirmed that no deal exists between Dogwifhat and the Sphere. This revelation has left investors and fans questioning what went wrong after months of speculation.
No Agreement In Place Despite Speculation
The Dogwifhat community had been rallying around the notion of getting its beloved meme coin featured on one of the world’s most iconic digital billboards. Hype over the chances of a Sphere advertisement even goaded a further surge in the price of WIF, for many believing such publicity would usher in more limelight for Solana-based tokens. Official comments from the representatives of Sphere however confirm that the two parties do not have an agreement.
WIFUSD trading at $1.09 on the daily chart: TradingView.com
This news has left the supporters, who had advocated for the project with funds, disappointed. About three months ago, the community managed to raise nearly $700,000 in a bid to actualize the campaign. Now, without an agreement in place, people are asking themselves what is going to happen to the funds.
Fundraising Efforts Uncertain
With Dogwifhat’s Sphere campaign now in limbo, some donors are starting to ask for refunds. Community-driven initiatives often come with risks, and this situation is a prime example of how crypto-related marketing efforts don’t always go as planned. While some supporters remain hopeful that a deal could still be negotiated, others feel misled by the initial push to raise funds.
The Wif Sphere organizers have been in ongoing negotiations with various parties to collaborate on the Sphere ad placement. Since the Wif team is not a corporate entity, the organizers are collaborating WITH an established brand to execute this advertisement. Timeline has been…
— dogwifcoin (@dogwifcoin) January 31, 2025
The uncertainty surrounding the project’s next steps has also cast a shadow over WIF’s market momentum. The token experienced notable gains during the campaign hype, but without the expected exposure from the Sphere, some investors are re-evaluating their positions.
The Future Of Dogwifhat Branding Strategy
Even though the Las Vegas Sphere deal is off the table, the Dogwifhat community still has the potential to drive other major marketing initiatives. Meme coins thrive on social engagement, and WIF has already built a dedicated following. If the project can pivot to new branding strategies, it may still capture mainstream attention in other ways.
For now, that failed attempt to seal the deal with Sphere remains a lesson for how speculative marketing campaigns impact crypto projects. The possibility of this one making it out of such a devastating experience remains in doubt, but for sure, there is the potential power in a meme coin regarding creating excitement around a cryptocurrency project. WIF isn’t over yet.
Featured image from Gemini Imagen, chart from TradingView
