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48 Million Americans Own Bitcoin as it Hits ATH of $118k

48 Million Americans Own Bitcoin as it Hits ATH of $118K

Bogdan Patru
by Bogdan Patru
2 months ago
·
Posted in Crypto News
Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure

On July 10–11, 2025, Bitcoin surged past its previous highs to reach a new all-time-high – $118,403.89 in the early hours of July 11, 2025.

That price marks a monumental shift in the crypto landscape. What began as a modest breakout above $112,000 in early July has quickly turned into a rally with deep roots – both structural and speculative.

Bitcoin price performance

Good fundamentals and a general bullish outlook could send Bitcoin even higher. And as Bitcoin rises, key altcoins and meme coins – including Snorter Token ($SNORT) – could be poised to take off.

Here’s what it all means for Bitcoin and for investors considering what happens next.

Institutional Investor Momentum Is Unmistakable

BlackRock’s spot‑Bitcoin ETF, $IBIT, now totals over $79B, tripling in less than a year. That’s a feat that took the largest gold ETF over a decade to accomplish. And $IBIT isn’t the only Bitcoin ETF to have a good day; spot Bitcoin ETFs saw a whopping $1.18B in net inflows yesterday.

With the rise in Bitcoin’s price, and the growth of ETFs, $IBIT in particular is blazing new territory, entering the top tier of spot ETFs.

Bitcoin ETF overview

The flood of capital into ETFs, combined with low exchange inflows (~3,200 BTC per day, levels unseen since 2015), suggests long-term bullish sentiment and limited spot selling pressure.

Bitcoin exchange reserves

Macroeconomic trends further strengthen BTC’s case. The recent passage of the U.S. $3.3T ‘Big Beautiful Bill’ expanded fiscal deficit expectations by $410B, encouraging investors toward Bitcoin as a hedge against inflation and fiat weakness .

On top of this, hopes for a Federal Reserve rate cut – possibly in September – have added fuel to the rally.

Regulatory tailwinds, including stablecoin legislation and crypto‑friendly governance, are reshaping investor confidence.

From Institutional Confidence to Corporate and Retail Adoption

Corporations have joined the fray, accumulating $BTC as reserve assets. Notable firms with Bitcoin reserves include:

  • MicroStrategy
  • GameStop
  • Tesla
  • South Korea’s K Wave Media
The crypto ecosystem as a whole is rallying. Altcoins like Ethereum (+8.3%), Solana (+3.96%), XRP (+5.7%), and Dogecoin (+9%) are experiencing renewed investor interest.

That interest is supported on the retail side by growing consumer adoption. A recent report from Jan Wüstenfeld’s Bit of Bitcoin Research (Issue #13) shows a number of growing adoption points:

  • 48M Americans (18.6% of adults) own Bitcoin
  • 11M Americans (4.21%) keep Bitcoin in self-custody
  • Bitcoin owners are younger, more likely to be men, and increasingly non-white.
  • Bitcoin owners cover the whole spectrum politically, with only a slight rightward shift; not as politicized as is often portrayed.

Technical support currently sits around $113K, with resistance at $120K and $128.5K. And Bitcoin isn’t out of the woods – historical volatility and its correlation with traditional markets mean adverse macro events, like tariff wars or market downturns, could trigger price pullbacks.

Top ten cryptos performance

In the meantime, it’s full steam ahead, with the top 15 non-stablecoin cryptos showing green across the board.

It’s a rising tide, and all the boats are going up. For projects like Snorter Token ($SNORT), it’s the perfect example of perfect timing.

Snorter Token ($SNORT) – As Bitcoin Rises, Find Hidden Meme Coin Gems With Snorter Bot

Meme coins are funny things; thousands are created every day, with countless opportunities for major gains. But the average investor will never see those chances, with many meme coins appearing (and disappearing) on platforms like Telegram.

Investors with the Snorter Token ($SNORT) are a different story. With the Snorter Bot, they can sniff out the best meme coin opportunities, turning hidden gems into potential gold mines. That’s because Snorter is a custom-built meme coin trading bot, designed to find low-cap Solana meme coins trading on Telegram.

Sniff Out Meme Coin Market with Snorter Token

With $SNORT, investors gain early access to new tokens and the best meme coins, finding hidden opportunities before other traders know they’re there. $SNORT provides low trading fees on the Solana blockchain, lightning-fast execution times, and front-running and MEV protection.

The Snorter Bot itself provides an advanced trading utility:

  • Fast, secure swaps
  • Automated sniping
  • Rugpull and honeypot protection
  • Copy trading
  • Limit orders

The $SNORT presale is gaining steam, with $1.7M raised to date. Investors can snap up $SNORT tokens for only $0.0979 if they act now – learn how to buy Snorter Token in our guide.

Visit the Snorter Token ($SNORT) presale page.

A Bitcoin Bull Run Bodes Well for Meme Coins

Bitcoin’s climb to the $118K+ range isn’t driven by speculation alone. It reflects deep institutional adoption, macro trends favoring scarce digital assets, and growing corporate treasury use.

As a result, the number of retail investors is growing, pushing altcoins and memecoins, as well as meme coins, ever higher.

As always, do your own research – this isn’t financial advice.

Editorial Process for bitcoinist is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.
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Bogdan Patru

Bogdan Patru

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As a crypto writer, Bogdan’s responsibilities are split between researching and writing articles and entertaining the team with his humor bordering on the politically incorrect, an aspiring Bill Burr, if you will. Thanks to his 12+ years of writing experience in just as many fields, including tech, cybersecurity, modelling, fitness, crypto, and other topics-that-shall-not-be-named, he's become a genuine asset to the team. While his position as a senior writer at PrivacyAffairs thought him valuable lessons about the power of self-management, his entire writing career was and is an exercise in self-improvement. Now, he's ready to sink his teeth into crypto and teach people how to take control of their own money on the blockchain. With fiat as an eternally devaluing currency, Bitcoin and altcoins seem like the best-fitting alternative for Bogdan. Bogdan’s biggest professional accomplishment, aside from securing a position as a main writer for Bitcoinist, was his 5-year run as a writing manager at Blackwood Productions, where he coordinated a team of four writers. During that time, he learned the value of teamwork and that of creating a working environment that breeds efficiency, positivity, and friendship.

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