e& UAE, United Arab Emirates’ telecom giant, has signed a memorandum of understanding with Al Maryah Community Bank to trial AE Coin, a Central Bank-licensed stablecoin, as a payment option across the telco’s services.
According to company statements, the plan would let customers use an AED-backed token to pay for mobile and home-service bills, prepaid and postpaid recharges, and purchases on e& digital platforms.
Integration Across Consumer Touchpoints
Reports have disclosed that e& Group aims to plug AE Coin into its existing payment systems. The move would add the stablecoin as an alternative to cards and bank transfers on e&’s mobile apps and at smart self-service kiosks.
Image: Novatiq
e& UAE’s CEO, Hatem Dowidar, said the partnership with Al Maryah Community Bank will allow “instant settlement, complete transparency, and frictionless access” — language that signals the operator expects quicker finality and clearer audit trails for transactions.
For many users, that could mean fewer delays and simpler proof of payment when calling or browsing for services.
What The Partners Say
Based on reports, Al Maryah Community Bank’s chief executive, Mohammed Wassim Khayata, said the collaboration widens real-world uses for licensed virtual assets and opens the door to faster, more secure options for everyday payments.
Ramez Rafeek, General Manager of AED Stablecoin LLC, described AE Coin as created to support regulated and transparent digital payments.
Those comments frame the trial as an attempt to move a regulated token from niche experiments into mass consumer use. The pilot will start within selected e& channels; no national rollout timetable has been disclosed.
Potential Impact On Users And The Market
Analysts and payments experts say a telecom of e&’s size could quickly expose millions of customers to stablecoin payments if the test succeeds.
According to the companies involved, integrating AE Coin would cover prepaid top-ups and postpaid billing, which are high-frequency transactions that could provide an immediate test bed for volume and reliability.
Observers note that real adoption will hinge on how easy customers find the process, how wallets are managed, and whether merchants accept the token beyond e&’s own services.
Alignment With National Goals
Reports indicate the trial fits into the UAE’s push for regulated blockchain payments and a less cash-dependent economy.
Regulators have been encouraging licensed solutions, and using a Central Bank-approved stablecoin inside a major consumer network sends a clear signal that authorities are open to controlled innovation.
If adopted more widely, the token could serve as another regulated payment choice alongside existing systems.
Featured image from Unsplash, chart from TradingView
