The digital asset market is currently grappling with significant liquidity challenges, a situation worsened by volatile trading volumes and intensifying competition. According to a report by the European Securities and Markets Authority, the total market capitalization of cryptocurrencies has seen fluctuations, with a peak of over €2.5 trillion in late 2021 and a subsequent collapse to €1 trillion over the course of 2022, illustrating the volatility that liquidity issues can exacerbate. CoinDesk reports that a year after the FTX collapse, the combined 2% market depth for Bitcoin, Ether, and the top 30 altcoins by market value is currently $800 million, a value 55% lower compared to the year before. In this context, effective market-making strategies are not just beneficial but essential for sustaining investor interest and fostering a healthy trading environment.
CLS Global is actively reshaping the market-making landscape by delivering tailored liquidity solutions designed for diverse trading environments. The company leverages sophisticated algorithms and data analytics to optimize trading strategies, ensuring seamless operations in a rapidly evolving market. This innovative approach highlight the role of CLS Global in managing liquidity and providing tailored market-making solutions, which are crucial in the context of the liquidity challenges faced by the digital asset market. With a proven track record of managing over $1.5 billion in assets and collaborating with 10% of the top 200 projects on CoinMarketCap, CLS Global has proved its potency in addressing liquidity dilemma in digital asset space.
In this exclusive interview, Filipp Veselov, CEO of CLS Global, will provide insights into market making and showcase the company’s expertise in the field.
1. What inspired CLS Global’s approach to market making, and how do you see it evolving in the future?
Back in 2017, we noticed a huge gap in the market for high-quality market making solutions and trading consulting. The crypto space was exploding, but there weren’t enough top-notch service providers. That’s when we decided to create CLS Global, bringing together our deep experience from stock markets, crypto, and service businesses. We saw an opportunity to make a real difference.
2. Can you discuss specific ways CLS Global’s solutions impact the crypto community?
We’ve got two main products that are really making waves: Trading and Marketing consulting for crypto projects. Both are designed to help our clients attract users.
On the trading side, we use a mix of listing strategy, market making tools, and trading tactics to create an environment that draws users in. For marketing, we dive deep into a project’s target audience, craft killer announcements, and put together a toolbox of strategies – think KOL partnerships, growth hacking, you name it – all aimed at bringing in new users.
3. What unique aspects of CLS Global’s technology make it a worthwhile investment for clients?
You know, our real secret sauce isn’t just technology – it’s our team and our experience. We’ve worked with over 1,000 projects in the last 7 years. That kind of track record is hard to beat.
4. Could you introduce your team members and their backgrounds, highlighting their relevance to CLS Global’s mission?
Our team is really the heart of CLS Global. I’m Filipp, the CEO. I’ve been in crypto since 2018, starting at LATOKEN before leading CLS Global. Pavel, our CRO, has been with us from the start, working his way up from Sales Manager. He brought great experience from Stex.com. Andrey, our CBDO, has over 5 years in crypto and a decade in business development.
But it’s not just us three – we’ve got a solid crew of web2 and web3 pros. Everyone here is committed to pushing the market forward and keeping CLS Global at the top of the game.
5. For newcomers interested in market making, what initial steps should they take to get involved?
At CLS Global, we’ve got a pretty rigorous onboarding process. Every newcomer has to pass three tests:
- Our CLS Global onboarding course
- A crypto newcomers course
- A specific work position course
It’s intense, but it ensures everyone’s on the same page and ready to deliver top-notch service.
6. How does CLS Global differentiate itself from competitors in the market making space?
I’d say our main edge comes down to three things: our team, our reputation, and our experience. We’ve built a solid track record over the years, and that speaks volumes in this industry.
7. What recent developments or programs has CLS Global launched that you are particularly excited about?
I’m really pumped about how we’ve expanded over the last couple of years. We’ve launched a Marketing department, a VC Fund, and two Trading Companies. It’s been a wild ride, but it’s all part of our vision to offer a complete package to our clients.
8. How do CLS Global’s initiatives contribute to the broader community and industry?
We’re seeing a lot of changes in the regulatory landscape across different jurisdictions. It’s pushing market makers to be more transparent, which we think is a good thing. Right now, there’s a bit of a cat-and-mouse game with crypto projects jumping to less regulated areas, but we believe that’ll change.
Our view is that regulations will eventually become more uniform across the board. When that happens, the market will be cleaner and more transparent. We’re gearing up for this big market transformation – we want to be ahead of the curve.
9. What achievements are you most proud of since taking the helm at CLS Global?
Since I stepped into the CEO role, we’ve seen some crazy growth. We’ve increased our revenue 20 times over and grown our team tenfold. It’s been an incredible journey.
10. What are your future plans for CLS Global, and how do you envision the company’s growth in the coming years?
Our big vision is to become the Goldman Sachs of crypto – a leading global investment bank in this space. We want to offer a complete package: legal support, company formation, team building, fundraising, launch strategy, secondary trading, and community setup.
Essentially, we’re aiming to be the go-to provider for quality launches in crypto, taking companies from zero to success. Right now, we’ve got the last three steps of this process nailed down, but we’re working on mastering the entire journey. It’s ambitious, but we’re up for the challenge.
