ARGO is a scalable AR-based gaming, advertising and information space, focused on a totally digitalized Generation Z and “digital immigrants” of other generations. We create a new, mutually beneficial channel of interaction between brands and customers who possess specific, “digital” behavior patterns.
Why Is It Important?
AR is impressive in games, but what about real life? That’s a task we are solving: combining AR and real goods, brands, and profit.
The financial potential of augmented reality market is enormous.The gap between US $11.4 bn. to US $215 bn. will be bridged in just 4 years. Also, the financial success of AR tools will be much due to the advertising market that is growing as steadily as ever. Thus, it becomes more and more obvious that augmented reality, smartphones, new ways of communication and entertainment change the life of people and business environment. To catch the wind of change, it is necessary not only to monitor but to participate actively in these changes.
How It Works: We’ve Already Tested It on MVP
Users interact with AR space via the ARGO smartphone app. The ARGO ecosystem incorporates branded AR objects, original scenarios of quests and games (map of routes, POS and Prize Redemption Points), and AR communication functions.
In July 2017 we launched the Go2me application as our MVP. It was a series of mobile quests using the augmented reality. For prize-winning options, players were offered goods and coupons of popular brands, being a promotional campaign of a large shopping mall in Minsk.
- The user opened the screen with a list of gifts. When he clicks on one of the gifts, the card mode turned on.
- On the map noted fairies — each received fairy brought points.
- When user collected correct amount of fairies, timer for taken prize automatically mode on.
MVP-model Go2me demonstrated — today people are interested in AR-project, action advertising campaigns, and free prizes. That is why we develop the idea, the idea of making the AR-reality closer to brand and customers.
Profit for Users
We all love sales and gifts (you’ve probably noticed it on Black Friday). And Gen-Z spends about 10 hours a day using smartphones. So, the best solution is to unite entertainment, social interactions and real bonuses from your favorite brands.
Profit for Business
You create a new channel for communication with a young audience who is really blind to traditional ads. You establish long-lasting relations and create a cool brand to gather your fans.
About Our Team
We are AltWolf LLC, a team from Minsk (Belarus) with 10 years of IT-experience. We’ve been working on this project for the whole year. We have several games in our portfolio and a project with more than 30,000,000 installations.
Here you can read more about our team. ARGO reality is a Belarusian project and we are mostly from Belarus, but also we have advisors from Japan, UK, Canada, Germany, and U.A.E.
ARGO Token Architecture
The ARGO token is a unique key for accessing and modifying the augmented reality layer. Using a certain number of ARGO tokens, the user may join AR games, walk through special AR quests, place texts, photos, videos, stickers and 3D objects in AR.
ARGO tokens can be purchased as follows:
- By ICO participation, followed by use or redistribution by the original investors. Any ARGO token has an ARGO ticker. The initial price of one token is 0.000023 ETH;
- By acquisition in limited quantities by new users following ARGO mobile app registration to stimulate online activity. When registering an account, the user automatically receives max.10 ARGO tokens as a promotion. For these purposes, the system makes a reserve of 35% of the total issue. The number of free ARGO tokens decreases with the community expansion;
- By trading at the secondary market.
ARGO token is an identifier key for the ARGO augmented reality. The token serves an engine for users to operate within the system. ARGO project uses blockchain and smart contracts as a basis.
Details of Pre-ICO
The public token sale is meant to raise 531 ETH by sales of 33.2 mn. Tokens. Investments can also be made in major cryptocurrencies Bitcoin, Ethereum, LiteCoin, etc. We use Ethereum ERC 20 blockchain as the basis for the ARGO token issue.
Images courtesy of ARGO