Vienna, Austria, 3 March 2020 – Bitpanda, the European leading home of digital assets, is repositioning its professional offering. The Bitpanda Global Exchange has been renamed to Bitpanda Pro and will now complement the company’s beginner-friendly brokerage service. Bitpanda Pro will focus on crypto-to-fiat markets with European currencies to onboard both high-volume B2C and B2B clients. As a first step, users can already trade Bitcoin, XRP and Ether against the Swiss franc on Bitpanda Pro.
The shift in strategy comes as Bitpanda leverages its position as a role model in terms of regulation and compliance to enter new global markets and cater to individual local needs. “Our goal is to become the number one crypto-to-fiat digital asset exchange in every relevant European market”, says co-CEO and founder Paul Klanschek and continues, “Our long-standing relationship with the regulator, strong product and clear focus on European fiat currencies will put us in a unique position to attract the right users and clients.”
This new strategy also includes the steady addition of more crypto-to-fiat trading pairs to make it convenient, secure and trustworthy for professionals, businesses, and institutions to onboard or cash out. Today, the first additions we have provided are three Swiss Franc (CHF) trading pairs: BTC/CHF, XRP/CHF and ETH/CHF.
Today, Bitpanda has more than 1.2 million users and over 180 team members. With a PSD2 payment service provider licence, state-of-the-art security and streamlined user experience, Bitpanda has grown into a popular trading platform for newbies and experts alike. The company is a firm believer in the innovative power of cryptocurrencies, digitised assets and blockchain technology.
To kick off the repositioning, the company is offering 50% off trading fees (both maker and taker) in March 2020 for all Bitpanda Pro users.
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