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DOOR

DOOR Launches First Decentralized Ad Network in a Big Way

Bitcoinist
by Bitcoinist
4 years ago
·
Posted in Industry
Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure

DOOR rewards over $500,000 in DOOR Coin thru their platform that connects Consumers directly with Advertisers to disrupt the 100B online ad market.

DOOR has launched the first decentralized ad network that connects consumers who are looking for specific products and services directly with Advertisers.  Built using cryptocurrency and Blockchain technology, DOOR rewards consumers for opting into the program by rewarding them for their clicks.

Since DOOR launched on July 4th, over $500,000 (700,000 DOOR Coin) of rewards have been paid to consumers who have joined the platform.  The mission of DOOR is to bypass the middlemen of Big Ad Tech companies including Zillow, Home Advisor, Google and Facebook and enable consumers to be rewarded for access and use of their data.

Google’s share of the U.S. digital ad market was 28.9% of the U.S. digital ad market in 2020, and Facebook’s was 25.2%, according to eMarketer. In other countries like Canada, the combined market share is over 80%.

“We imagined a world where we remove the middlemen who make billions of dollars off consumer data by selling it to the highest bidder.  With DOOR, consumers are paid for their data and businesses can connect directly with opt-in verified leads.”, states David Daly, co-founder of DOOR.

DOOR built the first decentralized Ad Network to create incentives for consumers to join, including rewarding them for uploading information about their home and other properties. When a consumer needs a home service provider, they simply select what they need in the app and the businesses that can provide the service or product pay for the lead.

“Today, many centralized ad networks have become monopolies that provide free products to consumers in exchange for harvesting and productizing consumer data and selling it to businesses. The common saying is ‘if the product is free, you are the product’. “

DOOR currently rewards any homeowner in the United States if they register their property on MyDoorWallet.com and opt into the platform. Currently, the advertisers on the platform include home service providers and home-related products, but there are plans to expand into other services and products categories later this year.

“Our goal is to change how consumers and businesses connect on the Internet.  We believe there is no reason consumers need to go through a centralized ad network or website that forces them to constantly share their data with no benefit. With DOOR they are not only rewarded, they are in control.  The Internet was meant to be decentralized and we want to fix what is broken.” concludes David Daly.

DOOR can be found on CoinMarketcap.com under the name DOOR. The details of the Ethereum Contract can be viewed on Etherscan.io.

ABOUT DOOR

DOOR rewards consumers every time they click. Leveraging Blockchain technology, Door removes the middleman and enables a direct connection between consumers and businesses through their decentralized ad network.

More information on DOOR can be found at doorcoin.com.

Image by StockSnap from Pixabay
Editorial Process for bitcoinist is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.
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