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Bitcoin

Is Bitcoin Treasury Hype Fading? Data Suggests So

Keshav Verma
by Keshav Verma
2 weeks ago
·
Posted in Bitcoin News
Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure

Bitcoin treasury companies have seen a record-breaking 2025 so far, but CryptoQuant data shows momentum has started to slow down.

Bitcoin Treasuries May Be Observing A Slowdown

In a new post on X, on-chain analytics firm CryptoQuant has discussed how the latest trend is looking when it comes to Bitcoin corporate treasuries. Popularized by Michael Saylor’s Strategy (formerly Microstrategy), the treasury playbook refers to a model where a publicly listed entity buys and keeps BTC as a reserve asset on its balance sheet.

The previous cycle saw this treasury strategy gain some steam, but things have gone up a notch this cycle as the success of Strategy has encouraged companies to go bolder.

Related Reading: Ethereum & Altcoins Capture 85% Of Futures Trading, Bitcoin Share Shrinks

As the below chart shows, 2023 peaked at just 15 new treasury buyers of Bitcoin, but the number more than doubled to 38 in 2024.

Bitcoin Treasury Buyers

The number of new treasuries seems to have been accelerating | Source: CryptoQuant on X

2025 has only continued this trend of acceleration, with 89 companies already having added BTC to their balance sheets, when there are a few months left to go for the year.

That said, while 2025 has certainly been impressive so far, granular data could show early signs that a shift may be underway.

Bitcoin Monthly Treasury Buyers

The new treasury companies established in the various months of 2025 | Source: CryptoQuant on X

As is visible in the above graph, the Bitcoin treasury strategy hype saw an increase over the year, peaking at 21 new firms in July. In August, however, the number dropped to 15, and in the first half of September, so far, just one new company has employed this model. Based on the data, CryptoQuant concludes, “the slowdown has begun.”

The cooldown in momentum is also evident in the stock charts of some of these firms.

Bitcoin Treasury Stock Performance

Looks like these companies all saw a notable peak in their stock before seeing a sharp decline | Source: CryptoQuant on X

Examples of this include The Blockchain Group, which was sitting at +1,820% at its peak before seeing a decline to +443%, and Metaplanet, down to +55% from its +355% top. “Signs the hype is deflating as reality sets in,” notes the analytics firm.

Related Reading: PayPal Adds Crypto To P2P: Bitcoin, Ethereum, & More Coming Soon

Though while signs have been there for a slowdown, the big buyers haven’t looked done accumulating Bitcoin yet. Strategy has regularly been buying and has added $19.3 billion to its reserves year-to-date. Similarly, Metaplanet has expanded its treasury by $1.92 billion.

Bitcoin Treasuries

The cumulative USD amount invested by Strategy for each year | Source: CryptoQuant on X

Today, Bitcoin treasury companies as a whole control more than 1 million tokens, equivalent to 5% of the entire BTC supply in circulation. Strategy alone makes up for 66% of this stack.

BTC Price

Bitcoin has furthered its recovery over the past day as its price has surged to $116,600.

Bitcoin Price Chart

The trend in the price of the coin over the last five days | Source: BTCUSDT on TradingView
Featured image from Dall-E, CryptoQuant.com, chart from TradingView.com
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Keshav Verma

Keshav Verma

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Keshav is a Physics graduate who has been employed as a writer with Bitcoinist since June 2021. He is passionate about writing and through the years, he has gained experience working in a variety of niches. Keshav holds an active interest in the cryptocurrency market, with on-chain analysis being an area he particularly likes to research and write about.

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