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Lunar New Year

Lunar New Year Shindig: McDonald’s To Party In The Metaverse Using Artificial Intelligence

Christian Encila
by Christian Encila
2 years ago
·
Posted in Crypto News
Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure

McDonald’s is ramping up its efforts to appeal to a younger generation of consumers and diversify its customer base by featuring a variety of digital and physical components commemorating the Lunar New Year.

The fastfood chain giant announced a partnership with Chinese YouTuber Karen X Cheng, whose videos have garnered more than 500 million views. The tie-up will see McDonald’s using Cheng’s videos to promote its restaurants and products.

Cheng, a digital storyteller and entrepreneur, has been tapped by the fastfood company to produce a variety of digital and physical components commemorating the event and showing support for the Asian-American and Pacific Islander community.

The campaign includes a commercial using artificial intelligence, a metaverse experience, and an augmented reality filter with artwork by Cheng.

Party In The Metaverse: McDonald’s Brings AI For Lunar New Year 

McDonald’s is expected to bring more than just food to life. The company’s goal is to share the holidays with everyone, regardless of where they live.

In a statement, Elizabeth Campbell, McDonald’s senior director for Cultural Engagement Strategy, said:

“Our collaboration with Karen X Cheng offers new, tech-forward ways to experience the Year of the Rabbit while also honoring the legacy of the holiday and uplifting the AAPI community.” 

The company has made a range of metaverse experiences available to users who want to explore the virtual world of McDonald’s.

Image: Xinhuanet

There are cooking competitions, zoos, games and more. You can even customize your own 3D avatar with a range of options from hairstyles to clothing choices.

Campbell added:

“We know our fans live at the intersection of innovation and culture and that’s where McDonald’s needs to meet them.” 

On January 25, Spatial will host a virtual Lunar New Year celebration with an evening with Cheng (in avatar form). On February 2, the company will also host dance parties as part of their campaign to expand into the metaverse.

The campaign is said to be one of the first to use NeRF (neural radiance fields) technology, which was developed by the company and involves the use of artificial intelligence to render a 3D scene based on Cheng’s drawings.

By scanning a QR code displayed on the screen, viewers can use the featured piece of art as an augmented reality filter in their own videos and games.

McDonald’s Lunar New Year ad was produced by IW Group. Eastern and Southeast Asian countries celebrate the Lunar New Year because it marks the beginning of the lunar calendar.

On January 22, the Lunar New Year will begin, ushering in the Year of the Rabbit.

Crypto total market cap at $953 billion on the daily chart | Chart: TradingView.com
Related Reading: Crypto Hack: Cybercriminals Steal Over $3.5 Billion In Crypto In 2022

McDonald’s has around 38,000 outlets around the world that serve approximately 68 million customers in 118 countries each day.

The company has efficiently transformed into the most popular family restaurant, appealing to both children and adults, and developed as the market leader among fast service restaurants.

-Featured image: Metaverse Post

Editorial Process for bitcoinist is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.
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Christian Encila

Christian Encila

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Christian, a journalist and editor with leadership roles in Philippine and Canadian media, is fueled by his love for writing and cryptocurrency. Off-screen, he's a cook and cinephile who's constantly intrigued by the size of the universe.

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