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SportyCo Hits a Home Run with Their Rebrand


Nikita Blows | Feb 01, 2018 | 10:00

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SportyCo Hits a Home Run with Their Rebrand


Nikita Blows | Feb 01, 2018 | 10:00


Say goodbye to SportyFi! The blockchain-based sporting investment platform is in the process of rebranding and is now known as SportyCo.

It’s all in the name, right? This is exactly what the founders of SportyCo were thinking when they originally came up with their platform’s name. In their aim to make financing accessible to sports professionals, they came up with SportyFi.  However, search engines often seem to mistake SportyFi for a similarly named streaming service.

This is why the platform has decided to rebrand and change their name to SportyCo, just in time for their upcoming launch scheduled for March this year. The online rebranding process is currently underway, and SportyCo has revealed that they have some exciting announcements up their sleeves.

SportyCo Rebranding

Getting Ready to Launch with Spartan Solutions

The platform has also been hard at work getting their backend ready for the launch by providing members with a user-friendly interface. Spartan Solutions is part of that team. With their extensive blockchain knowledge and experience, and SportyCo’s innovative ideas on financing the sports industry, members can look forward to an efficient and transparent future of sports available sooner than they thought through the platform.

Spartan Solutions is also assisting the platform with improving their native SPF Token, and ensuring that their ecosystem grows. SportyCo has plenty of exciting ideas in the pipeline and with the help of Spartan Solutions, and they will soon become a reality.

SportyCo Leading the Industry Revolution

Competition in the sports industry isn’t just about who’s sitting at the top of the heap.  It’s about players making it to the field, completing their training and getting sponsorships from investors. On the flip side of the coin, it is also about these investors finding star potential and cultivating them into something more.

Even though, or perhaps because, professional sports is a multi-billion-dollar industry, it is still a difficult one to get into. SportyCo wants to be a major part of changing that status quo. Once it launches, the platform will provide a space for up and coming star athletes to interact with investors, and to have their dreams financed through this revolutionary and democratic process.

SportyCo and Roberto Carlos

Roberto Carlos Has a New Role to Defend

The youth of today play a big role in tomorrow’s sporting industry, and helping them reach their potential is something close to the heart of Roberto Carlos. The soccer star was one of the first in a growing list of sports professionals who recognize the incredible potential of SportyCo. Now he has upgraded his ambassador membership and has become the platform’s Partnership Manager.

As the title suggests, this new role will allow Carlos to cultivate collaborations between the platform and global sports organizations. Not only will this increase public awareness of the platform, but it will also give sports professionals all around the world a chance to be a part of this sporting revolution, and to take their careers to the next level at the same time.

SportyCo has a deep interest in making the industry more inclusive and in breaking down financial barriers. With their rebranding, upcoming launch and innovative business model, we can look forward an even playing field for anyone hoping to break into the industry.

For more information about SportyCo, and to check out their new look, please visit

What do you think of SportyCo’s new name? Do you think that the platform can make a difference in the industry? Let us know in the comments below!

Images courtesy of SportyCo

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