Located at the intersection of digital marketing and blockchain PR, launching a blockchain marketing campaign is all about creating something that connects with your audience, demonstrating the impact of your product, and enticing investors over to your platform.
But, like many things in life, launching a great campaign is much easier said than done.
In this article, we’ve brought together three essential blockchain marketing strategies, giving you all the tips you need to launch a successful campaign. We’ll be covering:
- SEO, SEO, SEO
- Focusing on Transparency
- Off the beaten path
Let’s break these down further.
SEO, SEO, SEO
One of the biggest advantages to the relative novelty of the blockchain industry is that, due to being a fairly new point of discussion, SEO efforts pay off much faster than in traditional digital marketing. While battling for the top spot of Google for a keyword like “Legal Firm” will have you fighting against age-old institutions, many keywords within blockchain are still fairly new.
Because of how young blockchain is compared to other industries, this means that when you focus on SEO within your campaigns, you’re often able to see results at a much faster pace than is typically expected. When it comes to SEO, you should endeavor to optimize both your own website and the external link-building efforts you go through. Considering that 80% of consumers ignore paid ads, getting natural traffic through great SEO is always your best option.
By creating a website that has a high level of optimization around the keywords you want your project to rank for, you’re able to create a strong foundation upon which you can build everything else. Starting and regularly writing on a blog that taps into core keywords will help build the domain strength of your site.
Equally, by launching link-building campaigns, you’ll be able to get your name in front of the crypto community, while also creating a stronger profile of backlinks that go to your site. SEO should be the core of your crypto PR campaign, helping you to shoot up the SERP (search engine results page) rankings and secure your spot as a prominent contender in your niche.
Focus on Transparency
Nowadays, marketing campaigns often tend to be incredibly flashy. With fast-paced graphics and a more-is-more approach, it’s easy to slip into the trend of producing content without quality. However, when it comes to blockchain marketing, you should be focusing on clarity, transparency, and campaigns that are filled with information.
Cryptocurrency scams have been synonymous with this industry since 2017, with rug pulls being incredibly common. In fact, almost 80% of all ICOs were scams back in 2017, demonstrating the extent to which the blockchain community was accustomed to getting burnt. While blockchain is now a much more heavily-vetted field, that isn’t to say that there are absolutely no rotten projects.
Due to this, one of the core aspects of your blockchain marketing campaigns that you should focus on is creating a trove of information about your project. From whitepapers on your site to a documented pathway of updates that you release on your website’s blog, you should ensure that any investor that comes across your campaigns can find everything they would want to know.
The more information you give about your project, the more likely that anyone who comes across your company will believe in its validity and convert to a trusting member of your community. Knowing the history of blockchain scams, it’s vital that you include as much information in your campaigns as possible.
Focus on what you can do for the community, how you’ll do it, and why you’re the best option for the job. No matter what form of blockchain marketing campaign you’re running, if investors sense a level of deceit, you’ll be hard-pressed to find success here.
Off the Beaten Path
If this is your very first time running a blockchain marketing campaign, or perhaps a marketing campaign in general, you might be tempted to use flock to buy a guest post on a large site like Forbes or the Harvard Business Review. While focusing on A-tier media outlets is a typical practice of digital marketing campaigns, there are actually better focuses within blockchain marketing.
To have a great blockchain marketing campaign, we suggest that you focus on new sites that are off the beaten path from the mainstream. This is exactly what crypto PR agencies specialize in, finding you these additional locations to expand your scope.
Look for sites that directly discuss blockchain, cryptocurrency, NFTs, and updates within these industries. Not only will you be able to connect to the audience, but your articles will go much further when distributed across these more crypto-specific media channels.
Spicing up your blockchain marketing campaign starts with taking a good look at the information that you’re spreading. Focus on these three elements, creating transparent campaigns with SEO at their core which you then publish on blockchain-related marketing channels.
With these tips, you’ll be well on your way to launching a campaign that connects with the community and goes down as a smash hit.
Image by S. Hermann & F. Richter from Pixabay