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U.K startup is bringing advertising back to the crypto industry
Bitcoinist | Jul 15, 2020 | 13:00
Cryptocurrencies have been growing for over a decade now, having so far reached their popularity peak in 2018 when the Bitcoin price quickly hit the $20,000 mark before crashing abruptly.
The short-lived explosion in the crypto industry came with a heavy toll for the ecosystem. Initial Coin Offerings (ICOs) were quickly overtaken by low-quality projects which separated many hard-working crypto enthusiasts from their hard-earned savings, one way or another.
Rampant malicious activity in the ICO space led regulatory bodies and companies alike to take immediate action in order to protect their customers and the general public. As so, in 2019, essential ad networks like Google and Facebook advertising banned all advertising campaigns for or related to cryptocurrencies.
This broad prohibition on cryptocurrency-related advertising has hindered the growth of the digital asset space to a degree but it has also opened an opportunity for companies to innovate and to create targeted solutions that can serve the complex needs of the current emerging crypto market, while being completely scalable.
Last year, Milo McCloud & Paul Burnham seized the opportunity to fulfill this vacuum within the cryptosphere and to leverage their experience in the advertising and blockchain industries to create new and targeted products.
The two UK-based entrepreneurs launched Paradox Group, a crypto-centric advertising network providing a wide range of options for user acquisition and brand awareness, while eliminating the need for multiple advertising tools. The company boasts official advertising partners like CryptoSlate and currently provides services to industry leaders like Coingaming, Nexo, Sportsbet.io, Bitcasino, WorldMarkets, among others. Jake Daffern, founder at one of the companies helped by Paradox Group told us:
“Dealing with Paradox is a breath of fresh air. The guys set themselves apart with their natural ambition, hard-working attitude, and creativity. Milo, especially, is always thinking of ways to improve the functionality of your business using a range of tools and techniques – a true consultant in his field. The team is not afraid of a challenge and has helped me battle technical and marketing issues at ungodly hours. Anyone provided with the opportunity to work with Paradox should take it with both hands.”
What sets the Paradox Group apart
Paradox provides: CPC and CPM-based display campaigns, press releases & sponsored articles along with writing services, native ads and email sponsorships, among other options and fully-personalized customer support. It will soon offer a fully-functional marketplace and even allows clients to pay in 40 different currencies.
Paradox is able to provide tailored advertising services that generate measurable results for the client. Advertisers can easily view detailed analytics and campaign breakdowns in their personal dashboard. All of these features not only eliminate the need for the traditional ad networks, they also introduce new, industry-specific options for advertisers.
The innovative advertising company leverages a large network of contacts within the industry and relies on effective KYC procedures to vet their customers. As industry insiders, Paradox is in a unique position to perform due diligence on advertisers, a granular service that traditional advertising giants like Google or Facebook simply cannot provide.
Paradox Group – a new take on digital advertising
The great Greek philosopher Plato once said that “necessity is the mother of invention” and the Paradox Group is a perfect example of how new and creative services and business models can flourish from a lack of access to traditional options.
Moreover, Paradox Group aims to stay loyal to the values of financial inclusion and overall social improvement resonant with crypto and its community, pledging to donate a monthly fee to the Children With Cancer Foundation in the U.K and other causes while also focusing on educating their user base and overall internet about the intricacies of cryptocurrencies, blockchain and fintech.
So whether you’re a cryptocurrency-centric business looking to make a splash or a publisher looking for a more efficient and profitable way to monetize your business, Paradox Group may be the solution you’re looking for. Start your marketing plan with Paradox Group today at paradoxgroup.co.
