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Breaking News: Bernstein Confirms Bitcoin Bottom, Maintains $150,000 Price Target For 2026
Bitcoin Whales Vs Retail

Bitcoin Investor Behavior Diverges: Whales Buying, Retail Selling

Keshav Verma
by Keshav Verma
Last Updated: January 7, 2026 6:00 am
·
Posted in Bitcoin News
Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure

On-chain data shows the large Bitcoin investors have been accumulating recently, while retail investors have been exiting from the market.

Bitcoin Investors Have Been Diverging In Behavior

In a new post on X, on-chain analytics firm Santiment has discussed about the latest behavior in the Bitcoin supply of the retail investors and that of the sharks and whales.

Related Reading: Bitcoin ‘Record’ LTH Selling Inflated By Exchange Transfers, CryptoQuant Head Says

Retail investors here refer to the smallest of entities on the network, carrying less than 0.01 BTC ($923) in their wallets. The sharks and whales, on the other hand, are groups that correspond to the investors with notable holdings.

The range for these large investors is defined as 10 to 10,000 coins, which converts to $923,000 at the lower end and $923 million at the upper one. Because of their massive holdings, the sharks and whales are considered to carry some influence in the market. Naturally, the whales, which include the much more massive investors of the two, are regarded as the more important group.

Now, here is the chart shared by Santiment that shows the trend in the Bitcoin supply held by the two sides of the network over the last few months:

Image

The two metrics appear to have diverged recently | Source: Santiment on X

As displayed in the above graph, the Bitcoin sharks and whales have been in a phase of accumulation since December 17th. During this window, they have added a total of 56,227 BTC ($5.2 billion) to their holdings. “This marked crypto’s local bottom,” noted the analytics firm.

In the same period, the retail side of the market has also participated in net buying. BTC initially consolidated while this accumulation occurred, but in the last few days, its price has witnessed some recovery.

Interestingly, the investor cohorts have diverged since this breakout, with retail traders turning to distribution while the sharks and whales have continued to add. This is a potential sign that the small hands believe the new rally to be a bull’s trap, so they are exiting with their profits while they can.

Santiment considers this setup to be a bullish one. According to the analytics firm, selling from sharks and whales that coincides with retail buying tends to be “very bearish,” while both buying at the same time (or retail being sideways) is “bullish,” and whales accumulating/retail selling is a “very bullish” combination.

In the chart, the last of these zones is highlighted in green. “Entering into a green zone now, we have a higher probability than usual to continue to see market cap growth throughout crypto,” explained Santiment.

Related Reading: Double Build-Up: Strategy Adds To Both Bitcoin & USD Reserves

It now remains to be seen whether the divergence in the Bitcoin market will continue to grow or if the sharks and whales will flip and start harvesting profits.

BTC Price

At the time of writing, Bitcoin is trading around $92,600, up over 5% in the last week.

Bitcoin Price Chart

The trend in the price of the coin over the last five days | Source: BTCUSDT on TradingView
Featured image from Dall-E, Santiment.net, chart from TradingView.com
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Keshav Verma

Keshav Verma

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Keshav is a Physics graduate who has been employed as a writer with Bitcoinist since June 2021. He is passionate about writing and through the years, he has gained experience working in a variety of niches. Keshav holds an active interest in the cryptocurrency market, with on-chain analysis being an area he particularly likes to research and write about.

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