Former TON executive Martin Masser joins ChangeNOW to build strategic partnerships, ecosystem relationships and media momentum behind its next phase.
Masser comes with experience across traditional banking, Web2 and Web3, including senior growth and business development roles within the TON space.
At ChangeNOW, he will lead strategic relationships with blockchain networks, wallets, fintech companies, payment providers and other infrastructure partners.
His appointment comes as ChangeNOW grows beyond standalone crypto services transitioning to one connected product where users can buy, store, swap, trade, send, receive and grow digital assets. The industry has already built most of the individual components. What it hasn’t solved is the experience of using them together, clients are still expected to switch between platforms, understand different networks and connect the pieces on their own. ChangeNOW’s super app strategy is designed to move that complexity beneath the product.
“Martin brings a rare mix of commercial relationships, product and media understanding,” said Pauline Shangett, Chief Strategy Officer at ChangeNOW. “He knows what the technology can do, what the business needs and how to make the market pay attention. That is exactly the perspective we need as we build the ChangeNOW super app.”
Masser’s role will focus not on accumulating partnership announcements, but on identifying relationships that can make ChangeNOW’s infrastructure more complete and remove unnecessary steps from the сlient experience.
“The best partnerships create access, adoption and attention. My focus is to build relationships that make the product stronger, simpler and more useful, and then help the market understand why they matter. If you are building wallets, networks, payments, stablecoins, fintech infrastructure, consumer crypto or Web3 products, I want to hear from you,” said Masser.
For consumers, ChangeNOW is combining the core activities of managing crypto within one environment. For businesses, it is developing an integrated set of tools for crypto payments, exchange, stablecoin settlement, digital asset management and Web3 integrations.
As ChangeNOW expands into a crypto super app, its next phase is connecting the right networks, wallets and partners. Masser’s role will be central to building those relationships and turning them into product value, adoption and market momentum.
About ChangeNOW
ChangeNOW.io is a crypto super app built for every crypto move, giving newcomers, professionals, and businesses the tools they need to access Web3 finance in a simple and secure way.
Since 2017, ChangeNOW has grown from a fast, secure, and limitless instant exchange into a trusted platform where storage, swaps, trading, staking, and asset management are covered in one simple experience for millions of clients worldwide.
About Martin Masser
Martin Masser is Director of Strategic Partnerships at ChangeNOW, where he is building partnerships around the company’s expansion into a crypto super app. His career covers traditional banking and capital markets in London and Web3, including his previous role as Head of Growth at TON Foundation. Martin works at the intersection of growth, infrastructure and partnerships, connecting products and industry players to make crypto services work as one seamless user experience.
Contact
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pr@changenow.io
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