The German top division soccer club TSG Hoffenheim has announced an NFT partnership deal with the crypto Baby Doge.
Bundesliga Club TSG Hoffenheim Signs NFT Deal With Baby Doge
As per an announcement on the German club’s website, Baby Doge has now become an official partner of the team.
The two plan to work together in the future as business partners, especially on the development of club-related NFTs.
The deal will include Baby Doge LED advertising being used around the pitch in Hoffenheim’s stadium at all their home games. Other wide-reaching advertising tools and co-branded content will also be a part of the partnership.
“TSG Hoffenheim are happy to be working together with such an innovative and leading brand like Baby Doge,” said the club’s CEO, Denni Strich. “We are excited and looking forward to a successful partnership, where we’ll bring an NFT collection from the club and other exciting projects to life.”
Hoffenheim currently plays in the German top soccer flight, the “Bundesliga.” The club isn’t the first from the league to have partnered with a cryptocurrency; Bayer Leverkusen had earlier signed a sponsorship deal with Floki Inu.
First launched back in June 2021 as the son of Dogecoin, Baby Doge has grown into a relatively popular memecoin, boasting around 1.3 million holders around the world.
“We are proud to become TSG Hoffenheim’s official crypto partner and we’re looking forward to making NFT technology available to the club’s loyal fans. This collaboration will further strengthen Hoffenheim’s reputation as a forward-looking, technology-driven Bundesliga club.” said Baby Doge’s Mike Watson.
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Watson continued, “The deal is also a win-win for the entire Baby Doge community, as it expands our digital presence in the global market and places Baby Doge in the Bundesliga, while we continue to build our presence in the EU.”
Sports NFT and crypto partnerships have been gaining more traction in recent months. The reason behind this trend is that sports have a very wide reach and so they make up for effective advertising instruments.
Just a few weeks ago, UFC penned a deal with Dapper Labs to produce non-fungible tokens for their fans. Also, last year the English Premier League soccer club Watford signed a kit deal with Dogecoin.
Baby Doge Price
At the time of writing, Baby Doge’s price floats around $0.000000003767, down 10% in the last seven days. Over the past month, the memecoin has gained 32% in value.
The below chart shows the trend in the price of the crypto over the last five days.
The memecoin seems to have declined over the last few days | Source: BABYDOGEUSDT on TradingView
Featured image from Unsplash.com, chart from TradingView.com