Istanbul hosted the first official edition of the Istanbul Blockchain Week, November 14-17, 2022, as the capital of the Middle East’s largest cryptocurrency market in 2021 (with exchange volume increasing by 1,500% year on year, according to Chainalysis). This was one of the most anticipated conventions in the Middle East, attracting top names in DeFi, Metaverse, and Gaming.
MetaversusWorld, a Web3 technology and gaming company founded in 2021 that builds hyper-realistic virtual worlds and experiences in the Metaverse for brands and their consumers, announced its participation, alongside GN3RA and FullStack Ventures, in a panel that discussed Building the Metaverse for IP in Web3.
Bringing the IP Debate to Istanbul Blockchain Week
The panel saw participation from Lili Eva Bartha, Founder, and CEO of GN3RA, the world’s first Web3 creator metaverse that will enable global audiences to take charge of their virtual self-expression through creating, customizing, wearing, and sharing digital outfits, and Tamlyn Rudolph, Cofounder and General Partner, Fullstack Ventures, a metaverse, and Web3 themed fund. Roxana Nasoi, interim CMO of MetaVersusWorld and co-founder of W3SP, moderated the panel.
“IP owners will experience a natural extension of traditional registered marks and ownership into Web3, via gaming, virtual worlds, and digitally native economies, in a decade that will thrive on automation, intelligence, autonomy, and transparency. Facing the speed at which digital technology evolves and enters our daily lives, Web3 will remain a viable option to “grow together”, instead of just a first-movers advantage, something that until recently was key for tokenized products.” said Roxana Nasoi, interim CMO at MetaVersusWorld and co-founder of W3SP.
The intersection of identity, the creative wave, and technological advancements was heavily covered during the IP debate at IBW 2022, as well as what Web3, NFTs, and circular economies have to offer creatives and beyond.
Lili Eva Bartha, Founder & CEO at GN3RA, added: “Users of Metaverse platforms are eager to be more than just participants of experiences, they want to contribute, collaborate, and co-create. There is an exponential acceleration in user-generated content (UGC) creation and distribution, nurturing user-driven, creator economies. To allow creator economies to thrive, it is essential to support the emergence of platforms designed to lower the barrier to entry for users wanting to create their own virtual content. I encourage the builders of these platforms to embrace a mindset of being “enablers”, facilitators of these tendencies.”
What does the Metaverse that you deserve look like for companies, people who consume digital content, develop things, and invest in ventures? – a question that should be able to have more than one solution to it, and that should cause all of us to think about the future.
“An immersive metaverse allows for a creative overhaul of the traditional roles held by creators, curators, and fans. As lines blur and agency is shared between communities and even digital agents (AI), we need to rethink what IP is, and how ownership and profits are shared commensurately.” Tamlyn Rudolph from Fullstack Ventures.
The conference was held on November 14th in Istanbul during the NFT Day track.
Founded in 2021 on UnrealEngine 5, MetaVersusWorld is a Web3 technology and gaming company that builds hyper-realistic virtual worlds and experiences in the Metaverse for brands and consumers. A complete platform offering virtual commerce, gaming, and an IP marketplace, the platform will be available as a downloadable client in Q4 2022 for early supporters, with plans to open it to the public shortly.