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Bitcoin

Strategy’s Bitcoin Cost Basis In Focus As Price Hovers Around $76K

Opeyemi Sule
by Opeyemi Sule
Last Updated: February 1, 2026 10:00 am
·
Posted in Bitcoin
Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure

In an interesting turn of events over the weekend, Bitcoin saw an abrupt liquidity cascade, with its price tumbling to as low as $76,000. Barely recovered from their weekday losses, BTC investors must be feeling hard done by, as rare weekend volatility sent them further down.

One of these investors would be Michael Saylor, whose firm, Strategy, was briefly underwater following Bitcoin’s latest price decline. The company’s Bitcoin holdings average cost basis of around $76,000 was tested as record-level liquidations rocked the crypto market.

Strategy’s BTC Holdings On The Verge Of Unrealized Losses 

Over the past few months, the price of Bitcoin has struggled to stay above critical levels, including the 360-day moving average and the short-term holders (STH) realized price. Interestingly, the premier cryptocurrency added another cost basis level to this growing list during its latest price decline.

Related Reading: CZ Defends Binance: Dismisses Claims Linking Exchange To October 10 Crypto Crash

Strategy, the largest corporate Bitcoin holder, briefly went into the red after BTC price crashed below its holdings’ cost basis at around $76,000. The company, which currently holds more than 712,000 BTC, has had its struggles in recent months, with its stock price (now at $143) tumbling from local highs of $455.

Bitcoin

Source: @JA_Maartun on X

While the Bitcoin price is now about 2.5% above this Strategy’s average cost basis, there is still a real threat to the premier cryptocurrency. In a case where BTC falls and holds below this level, the Bitcoin treasury company would be sitting on a massive unrealized loss, which could lead to further downturn in market confidence.

Over the past years, there have been no indications that Strategy would offload its Bitcoin holdings should they fall into unrealized losses. Interestingly, Strategy’s chairman and founder, Michael Saylor, posted on the X platform in relation to the downturn, saying the firm is “built for the long run.”

However, there might be a much bigger dynamic at play, especially as sustained trading below their average cost basis could invite scrutiny to the company’s Bitcoin accumulation strategy.

Bitcoin Price Bottom Might Take Months To Form

Julio Moreno, CryptoQuant’s head of research, warned investors to stop searching for bottoms after a new leg down. According to the on-chain expert, the latest Bitcoin decline to below $76,000 is not a bull market correction, as the bear phase started as far back as last November.

Moreno wrote in a post on X:

The indicators that help find bottoms in a bull market are of no use currently.

As of this writing, the price of BTC stands at around $78,070, reflecting an over 6% decline in the past 24 hours. According to data from CoinGecko data, the premier cryptocurrency is down by about 12% on the weekly timeframe.

Related Reading: Bitcoin Lost Coin Supply Is Trending Lower – Here’s What To Know

Bitcoin

The price of BTC on the daily timeframe | Source: BTCUSDT chart on TradingView
Featured image from Michael Saylor/X, chart from TradingView
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Opeyemi Sule

Opeyemi Sule

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Opeyemi Sule is a passionate crypto enthusiast, a proficient content writer, and a journalist at Bitcoinist. Opeyemi creates unique pieces unraveling the complexities of blockchain technology and sharing insights on the latest trends in the world of cryptocurrencies. Opeyemi enjoys reading poetry, chatting about politics, and listening to music, in addition to his strong interest in cryptocurrency.

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