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bitcoin

Video Streaming Platform Rumble Makes First Bitcoin Purchase, CEO Confirms

Ash Tiwari
by Ash Tiwari
7 months ago
·
Posted in Bitcoin News
Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure

Video streaming platform and YouTube competitor Rumble has officially entered the crypto space. The company’s CEO confirmed that Rumble has made its first Bitcoin (BTC) purchase and hinted that this will not be the last.

Rumble CEO Confirms Bitcoin Purchase 

In a post shared on X earlier today, Rumble CEO Chris Pavlovski announced that the video streaming platform made its first BTC purchase on January 17. Pavlovski further stated that this purchase “won’t be the last,” suggesting the company may increase its Bitcoin holdings in the coming months.

Related Reading: MicroStrategy Buys 2,530 Bitcoin Amid Crypto Market Pullback – Will BTC Recover?

Pavlovski, however, did not disclose the exact amount of BTC purchased. Nonetheless, Rumble’s move underscores the growing trend of corporations adding BTC to their balance sheets.

It’s worth noting that Rumble’s CEO first hinted at a corporate crypto purchase in November 2024, when he conducted a poll on X asking users whether Rumble should add BTC to its balance sheet.

Over 39,000 people participated in the poll, with an overwhelming majority voting in favor of the move. Renowned Bitcoin advocate and MicroStrategy CEO Michael Saylor even responded, offering to discuss “why and how” Bitcoin could be a strategic asset for Rumble.

Subsequently, in December 2024, Rumble unveiled a Bitcoin treasury strategy as it set aside $20 million to purchase the leading digital asset. At the time, Pavlovski described Bitcoin as a “valuable tool for strategic planning.”

Interestingly, Rumble’s stock (RUM) closed 5.31% higher at the end of trading on Friday. Although the stock market is closed today in observance of Martin Luther King Jr. Day, RUM could see further gains when trading resumes tomorrow.

Rumble
Source: Yahoo! Finance

BTC Adoption To Grow Exponentially In 2025?

Bitcoin saw unprecedented adoption in 2024, with milestones such as the US Securities and Exchange Commission (SEC) approving spot BTC exchange-traded funds (ETFs) and an increasing number of companies incorporating Bitcoin into their treasury strategies. However, 2025 promises to bring even greater adoption.

Related Reading: 56% Of Financial Advisors More Likely To Invest In Crypto Following 2024 US Election: Survey

The election of pro-crypto Republican candidate Donald Trump as US president has fueled speculation about the creation of a US Bitcoin strategic reserve. If implemented, such a reserve could become the most significant catalyst to date for cementing Bitcoin’s status as a reliable and trusted store of value.

A recent report by Fidelity Digital Assets outlines rising nation-state and government adoption of BTC as the major factors that may drive the cryptocurrency’s growth in 2025. Similarly, Standard Chartered predicts that BTC can reach as high as $200,000 by the end of 2025, buoyed by favourable crypto regulations under Trump’s presidency.

That said, changes in global macroeconomic policies could pose a danger to BTC’s bullish momentum. At press time, BTC trades at $107,608, up 1.6% in the past 24 hours.

bitcoin
BTC trades at $107,608 on the daily chart | Source: BTCUSDT on TradingView.com
Featured Image from Unsplash.com, Charts from Yahoo! Finance and TradingView.com
Editorial Process for bitcoinist is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.
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Ash Tiwari

Ash Tiwari

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Ash is a seasoned freelance editor and writer with extensive experience in the blockchain and cryptocurrency industry. Over the course of his career, he has contributed to major publications, playing a key role in shaping informative, timely content related to decentralized finance (DeFi), cryptocurrency trends, and blockchain innovation. His ability to break down complex topics has allowed both seasoned professionals and newcomers to the industry to benefit from his work. Beyond these specific roles, Ash's writing expertise spans a wide array of content, including news updates, long-form analysis, and thought leadership pieces. He has helped multiple platforms maintain high editorial standards, ensuring that articles not only inform but also engage readers through clarity and in-depth research. His work reflects a deep understanding of the rapidly evolving blockchain ecosystem, making him a valuable contributor in a field where staying current is essential. In addition to his writing work, Ash has developed a strong skill set in managing content teams. He has led diverse groups of writers and researchers, overseeing the editorial process from topic selection, approval, editing, to final publication. His leadership ensured that content production was timely, accurate, and aligned with the strategic goals of the platforms he worked with. This has not only strengthened his expertise in content strategy but also honed his project management and team coordination skills. Ash's ability to combine technical expertise with editorial oversight is further bolstered by his knowledge of blockchain analysis tools such as Etherscan, Dune Analytics, and Santiment. These tools have provided him with the data necessary to create well-researched, insightful articles that offer deeper market perspectives. Whether it’s tracking the movement of digital assets or analyzing blockchain transactions, his analytical approach adds value to the content he produces, ensuring readers receive accurate and actionable information. In the realm of content creation, Ash is not limited to just cryptocurrency markets. He has demonstrated versatility in covering other emerging technologies, market trends, and digital transformation across various industries. His in-depth research, coupled with a sharp editorial eye, has made him a sought-after professional in the freelance writing community. From developing editorial calendars to managing content delivery schedules, he has honed a meticulous approach to project management that ensures timely, high-quality work delivery. Throughout his freelance career, Ash has consistently focused on improving audience engagement through well-researched, insightful, and relevant content. His ability to adapt to the evolving needs of clients, whether it's enhancing the visibility of digital platforms or producing thought-provoking pieces for a wide range of audiences, sets him apart as a dynamic force in the field of digital content creation. His contributions have helped to shape a well-rounded portfolio that showcases his versatility, technical expertise, and dedication to elevating the standards of journalism in blockchain and related sectors.

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