33% of people in the United States are more likely to date you if you own crypto, such as Bitcoin, Ethereum, Dogecoin, and others that seem more visible in the mainstream. According to a report published by CNBC, online dating profiles are more popular if they mentioned digital assets.
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The Crypto & Culture survey was originally published by eToro and saw participation from 2,000 consumers in the U.S. In addition to the above, 40% of male responders claimed to be more interested in a potential date if the partner mentions digital assets.
Women are less likely to date someone interested in these assets, as the survey finds that only 25% would be more inclined to date digital assets enthusiasts. The survey also concluded that people would gain more interest in advancing a relationship if their date pay for expenses in Bitcoin (BTC).
The number one crypto by market cap, Bitcoin has seen an impressive rally since hitting a multi-year low near $4,000 in 2020. Since that time, BTC’s price reached an all-time high of $69,000 and has sparked a new era of interest around cryptocurrencies, especially for NFTs and memecoins. A representative from eToro said:
From online dating to investing in traditional and cryptoassets, app-based interactions have become a central part of some of the biggest life projects we can embark upon.
The rise of interest in crypto has been attributed to an increase in demand for digital solutions since the start of the COVID-19 pandemic. In that sense, the recent Consumer Price Index (CPI), a metric used to measure inflation, operated as a tailwind for Bitcoin and other cryptocurrencies to gain more traction. People are simply seeking assets capable of generating a yield/profits.
Crypto And Love, Interests Shift To The Digital Realm
Additional data provided by the survey found that around 70% of responders would be more inclined to date someone if they meet via a financial platform. Many crypto exchanges provide chat services that, according to the results, could be used to form bonds beyond trading and the markets.
Furthermore, the survey found that men are more likely (75%) to date someone from a financial platform. In comparison, only 60% of the women share the same interest. People between 35 to 44 years old are the most interested in this potential romantic scenario as 77% said they would start a relationship via a financial platform.
Finally, the survey also discovered that people would be more interested in dating someone with an NFT profile picture. Social media platforms are already offering features that let users connect their NFTs or digital assets with their accounts. Therefore, the interest could continue to gain relevance in the future.
Conversely, 8% of respondents claimed to be interested in receiving crypto or NFTs as Valentine’s Day present. In contrast, almost 40% would like to be gifted cash or money on this day.
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As of press time, Bitcoin (BTC) trades at $36,701 with sideways movement in the past day.