B2BinPay, a leading cryptocurrency payment provider, marks the anniversary of its successful partnership with the Athletic Club. The company served as a proud sponsor for the 2023/2024 La Liga season, supporting Athletic Club’s journey and contributing to numerous milestones. This collaboration significantly boosted B2BinPay’s brand visibility and Athletic Club’s success over the past year.
A Year of Substantial Growth for B2BinPay
The increased exposure and association with a prestigious club like Athletic Club directly impacted B2BinPay’s operational growth. Over the past year, they upgraded their service offerings by introducing new blockchain networks, expanding their coin portfolio, and adding advanced features like currency swaps. Additionally, they secured a new licence in Italy and made further advancements.
This collaboration also allowed B2BinPay to promote crypto processing throughout Europe, fostering wider adoption of cryptocurrencies among the general public.
An Outstanding Year for Athletic Club
Athletic Club, boasting eight La Liga titles and holding the distinction of being one of the most successful clubs in the league, had a truly special year during B2BinPay’s sponsorship (2023-2024 season). The club consistently ranked among the top five throughout the season, celebrating 16 victories.
Beyond financial support, B2BinPay actively enhanced the fan experience by distributing giveaways and tickets globally, allowing fans worldwide to support and celebrate the team’s achievements. Athletic Bilbao is renowned not only for its on-field accomplishments but also for its unique approach to the game, which emphasises local talent and honours its Basque heritage, fostering a strong sense of community that extends beyond football.
B2BinPay is delighted to have contributed to this journey, supporting both the team and its global fanbase through various initiatives during the 2023-2024 La Liga season.
“Since initiating our partnership with Athletic Bilbao, this past year has been one of the most successful for both B2BinPay and the club. We have successfully increased awareness about crypto payments and, as a result, about our brand. We responded to market requests and massively upgraded our services. At the same time, we supported the Athletic Club on its journey and are proud to have played our role in their victories during the La Liga season.”
– Arthur Azizov, CEO of B2Broker
Athletic Club & B2BinPay | Official Sponsor 2022-2024
Looking Ahead
As they celebrate this milestone, B2BinPay recognises the strong alignment between football’s core values of teamwork, passion, and community and their company ethos. They look forward to the future, aiming to explore new avenues to connect with fans and customers. Their rewarding journey with the Athletic Club motivates them to extend this collaboration, striving to achieve new heights of success together in the coming years.
