Brazil’s Méliuz has taken a bold step by adding Bitcoin to its corporate treasury. The fintech firm, the first in the country, spent $28.4 million to buy 274.52 BTC at an average price of $103,604 each. Now, its total stash stands at 320 BTC, worth more than $33 million today.
Shareholders Give Green Light
According to reports, on May 15 investors at a Méliuz meeting voted in favor of turning the company into a Bitcoin treasury corporation. A clear majority backed the plan. Israel Salmen, Méliuz’s executive chairman, confirmed the move on social media platform X.
The firm says this strategy will be central to how it runs its finances from now on.
Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.
And today, we took another step forward:
Acquired 274.52 BTC for US$ 28.4M
Average price: US$ 103,604
Achieving a BTC Yield of… pic.twitter.com/y12JlKwW6N— Israel Salmen (@IsraelSalmen) May 15, 2025
Focus On Bitcoin Per Share
Méliuz plans to boost its Bitcoin holdings through cash generation, smart corporate structures and selective use of financial tools. It already made its first purchase on March 6, 2025—45.73 BTC.
Now every share carries a bit more crypto optionality. The company wants to grow its BTC per share number, seeing it as a way to manage inflation and the risks that come from swings in the Brazilian real.
Balancing Rewards And Risks
Bitcoin can jump or drop by 20–30% in weeks. That volatility will show up straight in Méliuz’s profit and loss. A price surge could lift the stock, but a sudden fall might scare off cautious investors.
Méliuz says it will space out future buys to avoid big market moves. Still, the accounting rules around corporate crypto in Brazil are still taking shape. Any surprises there could shake things up.
A scenic view of Brazil. Image: BHTP
Peers Follow Suit With BTC
This isn’t happening in a vacuum. DayDayCook, a US‑listed firm, snapped up 100 BTC and wants to hit 500 BTC in six months and 5,000 BTC in three years. In Bahrain, Abraaj Restaurants Group quietly added 5 BTC to its books.
Even in the United States, there’s talk of creating a national Bitcoin reserve. Companies around the world seem to be treating Bitcoin not just as a trade, but as a core part of their financial playbook.
In the months ahead, all eyes will be on how Méliuz weathers Bitcoin’s ups and downs. Will shareholders applaud a rising BTC per share? Or will they grow uneasy if the price slips?
The answers could shape how other emerging‑market firms see crypto in their treasuries.
Featured image from Unsplash, chart from TradingView
