• Press Releases
    • Submit a press release
    • Read All
  • Contact us
Advertise
Bitcoinist.com
Buy Neo Pepe
No Result
View All Result
🚀 BUY NEO PEPE PROTOCOL 🚀
  • Bitcoin
    • News
    • Price
    • Businesses
    • Acceptance
    • Technology
    • Investment
    • Regulation
    • Reviews
    • All Bitcoin News
  • Altcoins
    • News
    • Price
    • Ethereum
    • Ripple
    • Litecoin
    • EOS
    • NAGA
    • All Altcoin News
  • Tech
    • Blockchain
    • Security
    • FinTech
    • Price
      • Bitcoin Price
      • Ethereum Price
      • Binance Coin Price
      • Litecoin Price
  • Industry
    • Industry News
    • Press Releases
  • How to
    • Buy gift cards/mobile Top Ups with Cryptos
    • What Is Bitcoin?
    • Best Bitcoin Wallet
    • Bitcoin vs Ethereum
    • Why Use Blockchain Technology?
    • Bitcoin Cash ABC vs. Bitcoin Cash SV
    • How to Buy Cryptocurrency
    • How to do Crypto Gambling
      • Crypto Casinos
        • Ethereum Casinos
        • Solana Casinos
        • LiteCoin Casinos
        • DogeCoin Casinos
        • Live Crypto Casinos
        • New Casinos
        • Instant Withdrawal Casinos
        • Cash App Casinos
        • No KYC Casinos
        • VPN Casinos
        • Offshore Casinos
          • Crypto Casinos IT
          • Crypto Casinos ES
            • All Guides
          • Crypto Casinos JP
          • Crypto Casinos SG
          • Crypto Casinos MY
          • Crypto Casinos KR
          • No GAMSTOP Casinos in UK
          • No Cruks Casinos NL
      • Crypto Betting
        • No ID sportsbooks
    • Play Crypto Games
      • Crypto Poker
      • Crypto Slots
      • Crypto Blackjack
      • Crypto Crash Gambling
        • Aviator Sites
      • Plinko
    • Bitcoin Mining
    • Best Bitcoin Brokers
    • Best Bitcoin Forex Brokers
    • How To Earn Bitcoin
    • What is Facebook Libra?
    • Ripple and XRP: The Complete Guide
  • Events
  • Play Games
Breaking News: Trump Linked Firm Trims Stake in Major Crypto Venture, Big Sell-Off Ahead?
🚀 BUY NEO PEPE PROTOCOL 🚀
  • Bitcoin
    • News
    • Price
    • Businesses
    • Acceptance
    • Technology
    • Investment
    • Regulation
    • Reviews
    • All Bitcoin News
  • Altcoins
    • News
    • Price
    • Ethereum
    • Ripple
    • Litecoin
    • EOS
    • NAGA
    • All Altcoin News
  • Tech
    • Blockchain
    • Security
    • FinTech
    • Price
      • Bitcoin Price
      • Ethereum Price
      • Binance Coin Price
      • Litecoin Price
  • Industry
    • Industry News
    • Press Releases
  • How to
    • Buy gift cards/mobile Top Ups with Cryptos
    • What Is Bitcoin?
    • Best Bitcoin Wallet
    • Bitcoin vs Ethereum
    • Why Use Blockchain Technology?
    • Bitcoin Cash ABC vs. Bitcoin Cash SV
    • How to Buy Cryptocurrency
    • How to do Crypto Gambling
      • Crypto Casinos
        • Ethereum Casinos
        • Solana Casinos
        • LiteCoin Casinos
        • DogeCoin Casinos
        • Live Crypto Casinos
        • New Casinos
        • Instant Withdrawal Casinos
        • Cash App Casinos
        • No KYC Casinos
        • VPN Casinos
        • Offshore Casinos
          • Crypto Casinos IT
          • Crypto Casinos ES
            • All Guides
          • Crypto Casinos JP
          • Crypto Casinos SG
          • Crypto Casinos MY
          • Crypto Casinos KR
          • No GAMSTOP Casinos in UK
          • No Cruks Casinos NL
      • Crypto Betting
        • No ID sportsbooks
    • Play Crypto Games
      • Crypto Poker
      • Crypto Slots
      • Crypto Blackjack
      • Crypto Crash Gambling
        • Aviator Sites
      • Plinko
    • Bitcoin Mining
    • Best Bitcoin Brokers
    • Best Bitcoin Forex Brokers
    • How To Earn Bitcoin
    • What is Facebook Libra?
    • Ripple and XRP: The Complete Guide
  • Events
  • Play Games
Bitcoinist.com
No Result
View All Result
Breaking News: Trump Linked Firm Trims Stake in Major Crypto Venture, Big Sell-Off Ahead?
FTX Arena is pictured seeing it's exterior sports brand assets removed.

FTX Fallout: Sports Edition

Taylor Scott
by Taylor Scott
2 years ago
·
Posted in Sports
Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure

As the drama and contagion surrounding the FTX fallout continues to unfold, so too have the sports brands, personalities and properties that were associated with the exchange. Part of why FTX’s damage is seemingly so residual lies within the fact that the firm’s reach began to touch so many different verticals: from political donations and relationships (FTX CEO Sam Bankman-Fried was becoming ‘the face of crypto’ within many Washington, DC political avenues) to seemingly egregious sponsorship dollars for sports partners.

Those dominoes are falling as fast as FTX itself. Let’s take a look at the sports pillars impacted from the FTX downfall.

FTX Arena No More: Miami Sports Venue Pulls Signage

One of the most recognizable deals for FTX was right in the heart of one of crypto’s most engaged hubs, Miami. In May of 2021, FTX signed a 19-year, $135M deal to replace existing long-time partner, American Airlines, for the local NBA arena in the city. The term length raised eyebrows for a company that had been around less than 5 years, and even prompted questions to SBF who said that financing the deal was of little concern.

While the exchange prepaid roughly $14M, they were set to pay $5.5M in just two months; roughly $90M of the lifetime value of the deal was slated to go to Miami-Dade County, with funds allocated towards gun violence and poverty for the county. If that doesn’t add an extra layer of distaste for Bankman-Fried, little else will.

Reports, with corresponding photos, swirled around Twitter within ~48 hours that the exterior arena signage was already being removed; the on-court assets are likely much more difficult to replace in such short time, and broadcast references of Miami Heat basketball games still refer to the building as FTX Arena. As of the Miami Heat’s latest game on Monday night, hardcourt branding still included FTX assets.

The county and the team released a joint statement describing FTX’s moves as “extremely disappointing,” adding that their partnership was terminated and that the building was searching for a new naming rights deal.

MLB: Patch Inevitably Pulled

Major League Baseball just entered into the offseason, making for what is probably a timely exit (as timely as the situation can provide) for the league’s sponsorship deal with FTX. The MLB deal, which included terms with the MLB Player’s Association, was another that came in the 2021 bull market, and featured FTX branding on umpires for the first time in league history. A year and a half later, the league will inevitably explore a new patch partner – though the MLB is yet to release a statement regarding the matter. The added offseason component will buy extra time for the league to make a formal statement and explore a new league partner for the assets.

Related Reading: After FTX Debacle, Exchange Distrust Among Bitcoin Investors Grows

FTX (FTT) has seen it's downfall come swiftly and with force. | Source: FTT-USD on TradingView.com

Curry, Brady, Osaka Take Hits

FTX also signed talent deals with major sports stars, including NBA superstar Steph Curry, NFL legend Tom Brady (and his wife at the time, Gisele Bündchen), and tennis powerhouse Naomi Osaka. The story around Brady and Bündchen’s signing has been an especially unique one; rumors have swirled that Brady has lost more than he is making playing football for the Tampa Bay Buccaneers this year, but exact numbers around Brady’s investment into FTX have not been confirmed.

Old TikToks featuring Brady and SBF at a “Bahamas crypto conference” surfaced in recent days, and rumors around how FTX and SBF even got into Brady’s camp have emerged – with one story claiming that the exchange gained access to Brady’s camp by purchasing a tequila company from Brady’s agent. This story could not be confirmed in any capacity.

Other Sports Partnerships, No More

These aforementioned headline deals are far from exhaustive when it comes to FTX’s sports portfolio. Other partners in the sports vertical include the NBA’s Washington Wizards, Mercedes F1 team, the Cal Golden Bears, and esports organization TSM – which rebranded to TSM.FTX as part of the first naming rights deal for an esports org. Many of these partners are already dismissing the FTX deal and looking for replacement partners.

Related Reading: Bitcoin Whale Suddenly Moves 3.7k BTC Dormant Since 10 Years Ago
Editorial Process for bitcoinist is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.
ShareTweetShareShare

Sign Up for Our Newsletter!

For updates and exclusive offers enter your email.

I consent to my submitted data being collected and stored.
Taylor Scott

Taylor Scott

Follow

Taylor specializes in crypto activity across sports and entertainment. With nearly a decade of engagement with cryptocurrency, Taylor has spent several years working in talent representation with musicians, comedians, and speakers, and achieved a Sports Business MBA in 2020.

Full Profile

Related Posts

Sports Illustrated

Sports Illustrated Launches New Polygon-Based ‘Box Office’ Ticketing Platform

2 years ago
sports

Crypto’s Year In Sports: A 2022 Review

2 years ago
Argentina Fan Token

Argentina Wins FIFA World Cup 2022, But Fan Token Dumps Hard

2 years ago
sports

Crypto Corner: The Sports Slice

2 years ago
sports

Crypto Corner: The Sports Slice

2 years ago
Nike is back for more in web3.

Nike Announces “1st Native Web3 Sneaker,” Courtesy Of NFT Property RTFKT

2 years ago
Please login to join discussion

Premium Sponsors

Press Releases

  • Green Cloud Mining earns $3,777 a day: Helps you easily...

    54 minutes ago
  • Musk calls again! Earn high returns on Dogecoin with...

    2 hours ago
  • Musk’s attention has set off a new wave of...

    2 hours ago
  • REEF CHAIN ANNOUNCES LANDMARK PRINCIPAL PARTNERSHIP WITH...

    6 hours ago
  • Using BTC, USDC to earn 1700 euros per day through BCC...

    6 hours ago

Bitcoin news portal providing breaking news, guides, price analysis about decentralized digital money & blockchain technology.

Buy Neo Pepe

Bitcoin

  • News
  • Price
  • Businesses
  • Acceptance
  • Technology
  • Investment
  • Regulation
  • Reviews

Altcoins

  • News
  • Price
  • Ethereum
  • Ripple
  • Litecoin
  • EOS

Categories

  • Blockchain
  • Security
  • FinTech
  • Technology
  • Trending
  • Breaking News
  • Press Releases
  • How to

About Us

  • Advertise
  • Contact us
  • Editorial Policy
  • Privacy Policy
© 2025 Bitcoinist.com. All Rights Reserved.
  • Bitcoin
    • News
    • Price
    • Businesses
    • Acceptance
    • Technology
    • Investment
    • Regulation
    • Reviews
    • All Bitcoin News
  • Altcoins
    • News
    • Price
    • Ethereum
    • Ripple
    • Litecoin
    • EOS
    • NAGA
    • All Altcoin News
  • Tech
    • Blockchain
    • Security
    • FinTech
    • Price
      • Bitcoin Price
      • Ethereum Price
      • Binance Coin Price
      • Litecoin Price
  • Industry
    • Industry News
    • Press Releases
  • How to
    • Buy gift cards/mobile Top Ups with Cryptos
    • What Is Bitcoin?
    • Best Bitcoin Wallet
    • Bitcoin vs Ethereum
    • Why Use Blockchain Technology?
    • Bitcoin Cash ABC vs. Bitcoin Cash SV
    • How to Buy Cryptocurrency
    • How to do Crypto Gambling
      • Crypto Casinos
      • Crypto Betting
    • Play Crypto Games
      • Crypto Poker
      • Crypto Slots
      • Crypto Blackjack
      • Crypto Crash Gambling
      • Plinko
    • Bitcoin Mining
    • Best Bitcoin Brokers
    • Best Bitcoin Forex Brokers
    • How To Earn Bitcoin
    • What is Facebook Libra?
    • Ripple and XRP: The Complete Guide
  • Events
  • Play Games
Advertise

© 2025 Bitcoinist. All Rights Reserved.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Center or Cookie Policy.