• Press Releases
    • Submit a press release
    • Read All
  • Contact us
Advertise
Bitcoinist.com
Buy Neo Pepe
No Result
View All Result
🚀 BUY NEO PEPE PROTOCOL 🚀
  • Bitcoin
    • News
    • Price
    • Businesses
    • Acceptance
    • Technology
    • Investment
    • Regulation
    • Reviews
    • All Bitcoin News
  • Altcoins
    • News
    • Price
    • Ethereum
    • Ripple
    • Litecoin
    • EOS
    • NAGA
    • All Altcoin News
  • Tech
    • Blockchain
    • Security
    • FinTech
    • Price
      • Bitcoin Price
      • Ethereum Price
      • Binance Coin Price
      • Litecoin Price
  • Industry
    • Industry News
    • Press Releases
  • How to
    • Buy gift cards/mobile Top Ups with Cryptos
    • What Is Bitcoin?
    • Best Bitcoin Wallet
    • Bitcoin vs Ethereum
    • Why Use Blockchain Technology?
    • Bitcoin Cash ABC vs. Bitcoin Cash SV
    • How to Buy Cryptocurrency
    • How to do Crypto Gambling
      • Crypto Casinos
        • Ethereum Casinos
        • Solana Casinos
        • LiteCoin Casinos
        • DogeCoin Casinos
        • Live Crypto Casinos
        • New Casinos
        • Instant Withdrawal Casinos
        • Cash App Casinos
        • No KYC Casinos
        • VPN Casinos
        • Offshore Casinos
          • Crypto Casinos IT
          • Crypto Casinos ES
            • All Guides
          • Crypto Casinos JP
          • Crypto Casinos SG
          • Crypto Casinos MY
          • Crypto Casinos KR
          • No GAMSTOP Casinos in UK
          • No Cruks Casinos NL
      • Crypto Betting
        • No ID sportsbooks
    • Play Crypto Games
      • Crypto Poker
      • Crypto Slots
      • Crypto Blackjack
      • Crypto Crash Gambling
        • Aviator Sites
      • Plinko
    • Bitcoin Mining
    • Best Bitcoin Brokers
    • Best Bitcoin Forex Brokers
    • How To Earn Bitcoin
    • What is Facebook Libra?
    • Ripple and XRP: The Complete Guide
  • Events
  • Play Games
Breaking News: World Liberty Financial Accuses Exchange Of Token Manipulation, Justin Sun Blacklisted
🚀 BUY NEO PEPE PROTOCOL 🚀
  • Bitcoin
    • News
    • Price
    • Businesses
    • Acceptance
    • Technology
    • Investment
    • Regulation
    • Reviews
    • All Bitcoin News
  • Altcoins
    • News
    • Price
    • Ethereum
    • Ripple
    • Litecoin
    • EOS
    • NAGA
    • All Altcoin News
  • Tech
    • Blockchain
    • Security
    • FinTech
    • Price
      • Bitcoin Price
      • Ethereum Price
      • Binance Coin Price
      • Litecoin Price
  • Industry
    • Industry News
    • Press Releases
  • How to
    • Buy gift cards/mobile Top Ups with Cryptos
    • What Is Bitcoin?
    • Best Bitcoin Wallet
    • Bitcoin vs Ethereum
    • Why Use Blockchain Technology?
    • Bitcoin Cash ABC vs. Bitcoin Cash SV
    • How to Buy Cryptocurrency
    • How to do Crypto Gambling
      • Crypto Casinos
        • Ethereum Casinos
        • Solana Casinos
        • LiteCoin Casinos
        • DogeCoin Casinos
        • Live Crypto Casinos
        • New Casinos
        • Instant Withdrawal Casinos
        • Cash App Casinos
        • No KYC Casinos
        • VPN Casinos
        • Offshore Casinos
          • Crypto Casinos IT
          • Crypto Casinos ES
            • All Guides
          • Crypto Casinos JP
          • Crypto Casinos SG
          • Crypto Casinos MY
          • Crypto Casinos KR
          • No GAMSTOP Casinos in UK
          • No Cruks Casinos NL
      • Crypto Betting
        • No ID sportsbooks
    • Play Crypto Games
      • Crypto Poker
      • Crypto Slots
      • Crypto Blackjack
      • Crypto Crash Gambling
        • Aviator Sites
      • Plinko
    • Bitcoin Mining
    • Best Bitcoin Brokers
    • Best Bitcoin Forex Brokers
    • How To Earn Bitcoin
    • What is Facebook Libra?
    • Ripple and XRP: The Complete Guide
  • Events
  • Play Games
Bitcoinist.com
No Result
View All Result
Breaking News: World Liberty Financial Accuses Exchange Of Token Manipulation, Justin Sun Blacklisted
Mattel

Toymaker Mattel Launches Dedicated NFT Marketplace

Taylor Scott
by Taylor Scott
2 years ago
·
Posted in NFT
Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure

Legacy toymaker Mattel hasn’t shied away from NFT engagement. They’ve been one of the most active brands at large – and certainly the most active brand in their product category – to flex their muscles with NFTs. Furthermore, the company has seen some early wins to spur momentum.

That early momentum is fueling a new dedicated NFT marketplace that Mattel has launched. Let’s take a look at all the details revealed so far.

Mattel’s Mission: What We’ve Seen Thus Far

Hot Wheels is one of Mattel’s most flagship properties, and has been one of the most successful and impactful IP integration’s within the company’s NFT engagement strategy.

Now, the toy cars will be the featured element behind the firm’s latest announcement.

To date, Mattel has been one of the earliest entrants in the NFT space – certainly at this size and scale. The company was featured in one of our first pieces of ‘NFTs In A Nutshell‘ content with the initial launch of it’s Hot Wheels serialized collection.

Late last year, we covered the details surrounding the company’s launch of ‘Mattel Creations,’ which was the firm’s first take at an owned platform. It also signaled the brand’s shift from the WAX blockchain to it’s new partner, FLOW. This latest announcement shows a real ‘double down’ on that initial launch.

Related Reading: Belgium’s Financial Watchdog To Monitor Crypto Ads Via New Regulation

FLOW (FLOW:USD) has been the blockchain of choice for many unique virtual collectibles, including Mattel and their respective IPs. | Source: FLOW:USD on TradingView.com

The New Virtual Collectibles Platform

With Mattel Creations now roughly 6 months in the making, what takes this week’s announcement to the next level?

In a press release obtained by Bitcoinist, details show that Mattel will open up peer-to-peer trading in this new marketplace, powered by Rarible. The company is also working with wallet-as-a-service provider Magic, to facilitate a smooth wallet experience, and will continue working alongside Flow for blockchain integration.

Additionally, the release will come in tandem with the Series 5 release of ‘Hot Wheels NFT Garage,’ according to the press release. The new marketplace will signal a major growth step for effectively all the stakeholders involved: the brand will be taking a substantial step in the NFT space, Rarible is testing it’s ability to provide white-label P2P marketplace services, Magic is testing their product at scale, and Flow is adding another notch in the belt with their partnership with Mattel.

In a statement included in the release, the firm’s VP at Mattel Future Lab, Ron Friedman, stated:

“When we first set out to launch our own Virtual Collectibles Platform, we did so with the intention of creating an unrivaled, best-in-class experience for the fans of Mattel’s iconic brands… In adding a marketplace feature to our easy-to-navigate platform that enables users to sell and trade their virtual collectibles, we’ve taken another step toward realizing that vision. Especially as we unveil Series 5 of the Hot Wheels NFT Garage, we can’t wait for fans and collectors of all ages to experiences the updated platform.”

Related Reading: Hollywood’s Attention Turns To SHIB Metaverse, Shiba Inu Advisor Reveals

Editorial Process for bitcoinist is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.
ShareTweetShareShare

Sign Up for Our Newsletter!

For updates and exclusive offers enter your email.

I consent to my submitted data being collected and stored.
Taylor Scott

Taylor Scott

Follow

Taylor specializes in crypto activity across sports and entertainment. With nearly a decade of engagement with cryptocurrency, Taylor has spent several years working in talent representation with musicians, comedians, and speakers, and achieved a Sports Business MBA in 2020.

Full Profile

Related Posts

NFT

Decentralized Defense? NFT Group Targets Cold War Nuclear Bunker Buy

4 months ago
nft

Mutant Ape NFT Creator To Forgo $1.4 Million, Escapes Jail Time

10 months ago
NFTs BAYC Punks MAYC OpenSea Binance Bitcoin

NFT Market Down 92%, Analyst Thinks This Is The Best Time To Invest

10 months ago
NFT

NFT Market Crashes: 95% Of Assets Become Worthless

1 year ago
Yuga Labs

Yuga Labs Announces Another Company Restructuring And Layoff In 6 Months

1 year ago
NFT

NFT Market Resurgence: Investors And Creators Rekindle Interest In Digital Assets: Report

1 year ago

Premium Sponsors

Press Releases

  • miner

    ADA’s path to long-term success: Integrating with...

    4 hours ago
  • Bitget and Bitget Wallet Support Trading of Over 100...

    7 hours ago
  • miner

    XRP Price From a High of $3.65 to a Low of $2.72: How GMO...

    10 hours ago
  • miner

    7 Trending Crypto Mining Apps This Year That Give Free...

    12 hours ago
  • mining

    6 Most Reliable Crypto Mining Software to Help Miners...

    13 hours ago

Bitcoin news portal providing breaking news, guides, price analysis about decentralized digital money & blockchain technology.

Buy Neo Pepe

Bitcoin

  • News
  • Price
  • Businesses
  • Acceptance
  • Technology
  • Investment
  • Regulation
  • Reviews

Altcoins

  • News
  • Price
  • Ethereum
  • Ripple
  • Litecoin
  • EOS

Categories

  • Blockchain
  • Security
  • FinTech
  • Technology
  • Trending
  • Breaking News
  • Press Releases
  • How to

About Us

  • Advertise
  • Contact us
  • Editorial Policy
  • Privacy Policy
© 2025 Bitcoinist.com. All Rights Reserved.
  • Bitcoin
    • News
    • Price
    • Businesses
    • Acceptance
    • Technology
    • Investment
    • Regulation
    • Reviews
    • All Bitcoin News
  • Altcoins
    • News
    • Price
    • Ethereum
    • Ripple
    • Litecoin
    • EOS
    • NAGA
    • All Altcoin News
  • Tech
    • Blockchain
    • Security
    • FinTech
    • Price
      • Bitcoin Price
      • Ethereum Price
      • Binance Coin Price
      • Litecoin Price
  • Industry
    • Industry News
    • Press Releases
  • How to
    • Buy gift cards/mobile Top Ups with Cryptos
    • What Is Bitcoin?
    • Best Bitcoin Wallet
    • Bitcoin vs Ethereum
    • Why Use Blockchain Technology?
    • Bitcoin Cash ABC vs. Bitcoin Cash SV
    • How to Buy Cryptocurrency
    • How to do Crypto Gambling
      • Crypto Casinos
      • Crypto Betting
    • Play Crypto Games
      • Crypto Poker
      • Crypto Slots
      • Crypto Blackjack
      • Crypto Crash Gambling
      • Plinko
    • Bitcoin Mining
    • Best Bitcoin Brokers
    • Best Bitcoin Forex Brokers
    • How To Earn Bitcoin
    • What is Facebook Libra?
    • Ripple and XRP: The Complete Guide
  • Events
  • Play Games
Advertise

© 2025 Bitcoinist. All Rights Reserved.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Center or Cookie Policy.