The Cardano Foundation, together with EMURGO, Rare Network, and Intersect, has unveiled a bold Unified Global Events Marketing Strategy aimed at significantly expanding its ecosystem through coordinated, high-impact event participation. The initiative is currently undergoing governance review, buoyed by escalating community involvement and the ongoing treasury funding vote.
Cardano Goes On The Offensive
The strategy focuses on leveraging direct, tailored engagement at industry-specific events to drive measurable outcomes. According to the Foundation, enterprise adoption is a top priority, with a target of 15–25% year-over-year growth in enterprise leads and partnerships. “Direct, tailored engagement at industry-specific events is highly effective for building strategic alliances and advancing adoption discussions,” the Foundation stated, underlining the central role events play in fostering high-value relationships.
Developer growth is another pillar of the initiative. Cardano is aiming for 10–15% annual growth in new developers engaging with its tools and a 5–10% increase in active contributors. The Foundation argues that in-person events create “unique opportunities for hands-on learning and direct interaction with the Cardano teams for developers and contributors of all experience levels,” offering a more immersive onboarding path than remote engagement alone.
In terms of ecosystem expansion, the proposal sets a goal of 10–20% year-over-year growth in new projects and dApps launching on Cardano. The Foundation notes that events “foster networking, inspire discussion and provide the perfect environment for formal and informal knowledge exchanges which can lead to truly fruitful collaborations and new project developments.”
Brand visibility is the fourth major KPI, with a target of 15% growth in positive brand mentions across traditional and social media, along with increased direct search activity for Cardano. The Foundation stresses that a unified brand presence across diverse global events is critical for maintaining mindshare in the broader blockchain and enterprise technology sectors.
The proposal builds on lessons learned from the Cardano Summit and regional tech events, with the Foundation committing to ongoing metric tracking to adjust tactics in real time. “We will monitor metrics to make informed decisions, adjust tactics, and improve, just like we do for the Cardano Summit and the regional tech events,” the post reads.
This proposal has already achieved nearly 80 percent support in its initial governance round and has advanced into its final Treasury Withdrawal vote to secure funding. If approved, the initiative will be deployed across venues including TOKEN2049 Singapore, Consensus 2026, TOKEN2049 Dubai, WebX Asia, and Blockchain Rio—transforming Cardano’s participation into a coordinated, ecosystem‑wide showcase.
At press time, ADA traded $0.79.
