• Press Releases
    • Submit a press release
    • Read All
  • Contact us
Advertise
Bitcoinist.com
Buy Neo Pepe
No Result
View All Result
🚀 BUY NEO PEPE PROTOCOL 🚀
  • Bitcoin
    • News
    • Price
    • Businesses
    • Acceptance
    • Technology
    • Investment
    • Regulation
    • Reviews
    • All Bitcoin News
  • Altcoins
    • News
    • Price
    • Ethereum
    • Ripple
    • Litecoin
    • EOS
    • NAGA
    • All Altcoin News
  • Tech
    • Blockchain
    • Security
    • FinTech
    • Price
      • Bitcoin Price
      • Ethereum Price
      • Binance Coin Price
      • Litecoin Price
  • Industry
    • Industry News
    • Press Releases
  • How to
    • Buy gift cards/mobile Top Ups with Cryptos
    • What Is Bitcoin?
    • Best Bitcoin Wallet
    • Bitcoin vs Ethereum
    • Why Use Blockchain Technology?
    • Bitcoin Cash ABC vs. Bitcoin Cash SV
    • How to Buy Cryptocurrency
    • How to do Crypto Gambling
      • Crypto Casinos
        • Ethereum Casinos
        • Solana Casinos
        • LiteCoin Casinos
        • DogeCoin Casinos
        • Live Crypto Casinos
        • New Casinos
        • Instant Withdrawal Casinos
        • Cash App Casinos
        • No KYC Casinos
        • VPN Casinos
        • Offshore Casinos
          • Crypto Casinos IT
          • Crypto Casinos ES
            • All Guides
          • Crypto Casinos JP
          • Crypto Casinos SG
          • Crypto Casinos MY
          • Crypto Casinos KR
          • No GAMSTOP Casinos in UK
          • No Cruks Casinos NL
      • Crypto Betting
        • No ID sportsbooks
    • Play Crypto Games
      • Crypto Poker
      • Crypto Slots
      • Crypto Blackjack
      • Crypto Crash Gambling
        • Aviator Sites
      • Plinko
    • Bitcoin Mining
    • Best Bitcoin Brokers
    • Best Bitcoin Forex Brokers
    • How To Earn Bitcoin
    • What is Facebook Libra?
    • Ripple and XRP: The Complete Guide
  • Events
  • Play Games
Breaking News: Commerce Department To Release Blockchain Statistics, Says Lutnick
🚀 BUY NEO PEPE PROTOCOL 🚀
  • Bitcoin
    • News
    • Price
    • Businesses
    • Acceptance
    • Technology
    • Investment
    • Regulation
    • Reviews
    • All Bitcoin News
  • Altcoins
    • News
    • Price
    • Ethereum
    • Ripple
    • Litecoin
    • EOS
    • NAGA
    • All Altcoin News
  • Tech
    • Blockchain
    • Security
    • FinTech
    • Price
      • Bitcoin Price
      • Ethereum Price
      • Binance Coin Price
      • Litecoin Price
  • Industry
    • Industry News
    • Press Releases
  • How to
    • Buy gift cards/mobile Top Ups with Cryptos
    • What Is Bitcoin?
    • Best Bitcoin Wallet
    • Bitcoin vs Ethereum
    • Why Use Blockchain Technology?
    • Bitcoin Cash ABC vs. Bitcoin Cash SV
    • How to Buy Cryptocurrency
    • How to do Crypto Gambling
      • Crypto Casinos
        • Ethereum Casinos
        • Solana Casinos
        • LiteCoin Casinos
        • DogeCoin Casinos
        • Live Crypto Casinos
        • New Casinos
        • Instant Withdrawal Casinos
        • Cash App Casinos
        • No KYC Casinos
        • VPN Casinos
        • Offshore Casinos
          • Crypto Casinos IT
          • Crypto Casinos ES
            • All Guides
          • Crypto Casinos JP
          • Crypto Casinos SG
          • Crypto Casinos MY
          • Crypto Casinos KR
          • No GAMSTOP Casinos in UK
          • No Cruks Casinos NL
      • Crypto Betting
        • No ID sportsbooks
    • Play Crypto Games
      • Crypto Poker
      • Crypto Slots
      • Crypto Blackjack
      • Crypto Crash Gambling
        • Aviator Sites
      • Plinko
    • Bitcoin Mining
    • Best Bitcoin Brokers
    • Best Bitcoin Forex Brokers
    • How To Earn Bitcoin
    • What is Facebook Libra?
    • Ripple and XRP: The Complete Guide
  • Events
  • Play Games
Bitcoinist.com
No Result
View All Result
Breaking News: Commerce Department To Release Blockchain Statistics, Says Lutnick
metaverse

McDonald’s Launches McNuggets-Themed Metaverse In Hong Kong

Kent Tenix
by Kent Tenix
2 years ago
·
Posted in metaverse
Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure

McDonald’s Hong Kong Branch has finally stepped into the metaverse, joining a host of other global brands like Adidas, Coca-Cola, and Gucci to embrace web3. 

The leading fast food chain launched its metaverse dubbed the McNuggets Land on Thursday, July 21, on Animoca Brands’ sister gaming platform, The Sandbox.

McDonald’s launched the iconic metaverse to celebrate the 40th anniversary of its Chicken McNuggets (a type of chicken nugget), which became available worldwide in 1983. 

McDonald’s McNuggets Land Ramps Off With Sandbox’s Gaming Protocol

Built on the online gaming platform, The Sandbox, McNuggets Land allows Sandbox users to play mini-games in a McNuggets-themed virtual space. Players who complete quests and other McNuggets-themed activities earn rewards such as SAND tokens (the Sandbox native cryptocurrency) and in-game accessories.

Related Reading: Indonesia Steps Up Crypto Regulation With National Exchange And Clearing House Launch

The metaverse also allows Hong Kong-based Sandbox users to earn real-world McDonald’s coupons when they complete quests and will remain open till August 28.

For context, The Sandbox is an Ethereum-based metaverse gaming platform and a subsidiary of Hong Kong-based gaming company Anomica Brands Corporation Ltd. It allows users to create, monetize, and customize their gaming experience in the metaverse. 

McDonald’s metaverse project isn’t the Sandbox’s first with such a brand. It has secured various deals with household brands and celebrities, including Snoop Dogg, Adidas, and Warner Music Group, to help develop decentralized virtual worlds. In December 2021, Adidas bought land in The Sandbox Metaverse as it prepared to launch its first NFT collection, Adidas Originals. 

TOTAL market cap
The daily chart shows crypto market cap currently stands at $1.16 trillion. | Source: TOTAL chart from TradingView.com

Web3 Gearing Up to Dethrone Web2 As Top Brands Accelerate Metaverse Moves

Meanwhile, the Hong Kong-based Sandbox-powered McNuggets Land isn’t McDonald’s first blockchain-enabled project. McDonald’s has often employed blockchain technology for its promotional activities as its US and mainland China branches launched NFT collections in late 2021. 

In late October 2021, McDonald’s USA unveiled its first NFT to celebrate the 40th anniversary of McRib, its periodically sold barbecue-flavored pork sandwich. In early October 2021, the China-based McDonald’s branch introduced its first NFT to celebrate its 31st anniversary in the mainland China market. 

Moreover, an NFT dubbed “Big Mac Cube” was a 3D digital token inspired by McDonald’s branding and the shape of its new headquarters building in Shanghai. Following this, McDonald’s China became the first Chinese restaurant brand to release NFT collectibles. 

But besides Mcdonald’s, several global brands, such as Coca-Cola, Adidas, Starbucks, and Nike, have ventured into Web3 and are actively exploring the power of blockchain technology. Web3-based technologies like virtual space and non-fungible tokenization provide these companies with innovative strategies to promote their brands.

Related Reading: Crypto Investors Targeted: Bad Guys Posing As Delivery Drivers Invade Homes In Canada

In July 2022, Coca-Cola marked its first anniversary in the metaverse with NFTs inspired by the bubbles inside Coke bottles and the themes of connection and unity. So far, Coca-Cola has created over 4,000 collectibles, some of which are limited editions. 

Featured image from Pixabay and chart from TradingView.com
Editorial Process for bitcoinist is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.
ShareTweetShareShare

Sign Up for Our Newsletter!

For updates and exclusive offers enter your email.

I consent to my submitted data being collected and stored.
Kent Tenix

Kent Tenix

Follow

Kent is a talented freelance writer and journalist who creates insightful and thought-provoking content. With over 5 years of experience, she has honed her skills and established herself as an expert in her field. Kent is especially passionate about in-depth reporting and investigative journalism. She thoroughly researches every topic and story she covers to provide readers with comprehensive information and perceptive analysis. Whether she's reporting on politics, business, technology, or culture, Kent prioritizes accuracy, nuance, and integrity. Her goal with every piece is to inform readers and inspire meaningful conversations and positive change. Kent enjoys traveling, photography, and spending time with her family when she's not tirelessly conducting interviews or poring over data. She hopes to continue using her writing to enlighten and engage audiences on issues that matter.

Full Profile

Related Posts

Metaverse

Metaverse On Watch: China Reportedly Considering Integration Of Social Credit System

2 years ago
Binance SEC Metaverse

Blow For Metaverse, SEC Classifies SAND And MANA As Securities

2 years ago
Epic Games

Epic Games CEO Laughs Off ‘Death’ Of Metaverse, Says 600 Million To Attend Its ‘Wake’

2 years ago
Shiba Inu

Hollywood’s Attention Turns To SHIB Metaverse, Shiba Inu Advisor Reveals

2 years ago
MetaPoint Metaverse Platform Suffers Exploit, Losing Almost $1M

MetaPoint Metaverse Platform Suffers Exploit, Loses Almost $1 Million

2 years ago
Shiba Inu Announces Latest Developments For Its Metaverse

Shiba Inu Announces Latest Developments For Its Metaverse

2 years ago

Premium Sponsors

Press Releases

  • BAY Miner Launches Mobile App, Unlocking Daily Income...

    5 minutes ago
  • BTC & XRP ETFs Fuel Market Buzz as Cloud Mining Surges...

    41 minutes ago
  • miner

    Digital asset mining accelerates: FY Energy Cloud Mining...

    2 hours ago
  • Най-добрата криптовалута за покупка

    Най-добрата криптовалута за...

    4 hours ago
  • Cloud Mining

    Can Cloud Mining Earn You $100,000 a Month? The Most...

    20 hours ago

Bitcoin news portal providing breaking news, guides, price analysis about decentralized digital money & blockchain technology.

Buy Neo Pepe

Bitcoin

  • News
  • Price
  • Businesses
  • Acceptance
  • Technology
  • Investment
  • Regulation
  • Reviews

Altcoins

  • News
  • Price
  • Ethereum
  • Ripple
  • Litecoin
  • EOS

Categories

  • Blockchain
  • Security
  • FinTech
  • Technology
  • Trending
  • Breaking News
  • Press Releases
  • How to

About Us

  • Advertise
  • Contact us
  • Editorial Policy
  • Privacy Policy
© 2025 Bitcoinist.com. All Rights Reserved.
  • Bitcoin
    • News
    • Price
    • Businesses
    • Acceptance
    • Technology
    • Investment
    • Regulation
    • Reviews
    • All Bitcoin News
  • Altcoins
    • News
    • Price
    • Ethereum
    • Ripple
    • Litecoin
    • EOS
    • NAGA
    • All Altcoin News
  • Tech
    • Blockchain
    • Security
    • FinTech
    • Price
      • Bitcoin Price
      • Ethereum Price
      • Binance Coin Price
      • Litecoin Price
  • Industry
    • Industry News
    • Press Releases
  • How to
    • Buy gift cards/mobile Top Ups with Cryptos
    • What Is Bitcoin?
    • Best Bitcoin Wallet
    • Bitcoin vs Ethereum
    • Why Use Blockchain Technology?
    • Bitcoin Cash ABC vs. Bitcoin Cash SV
    • How to Buy Cryptocurrency
    • How to do Crypto Gambling
      • Crypto Casinos
      • Crypto Betting
    • Play Crypto Games
      • Crypto Poker
      • Crypto Slots
      • Crypto Blackjack
      • Crypto Crash Gambling
      • Plinko
    • Bitcoin Mining
    • Best Bitcoin Brokers
    • Best Bitcoin Forex Brokers
    • How To Earn Bitcoin
    • What is Facebook Libra?
    • Ripple and XRP: The Complete Guide
  • Events
  • Play Games
Advertise

© 2025 Bitcoinist. All Rights Reserved.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Center or Cookie Policy.