One of the first and biggest major retailers to join the Bitcoin revolution has invested heavily in its blockchain subsidiary, and has also changed its internal strategy on accumulating Bitcoin from 10% previously to an incredible 50% now. This move coincides with the digital currency breaking its all time records this month and soaring to unprecedented highs.
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Overstock.com was the first major online retailer to embrace bitcoin and the first to accommodate bitcoin across the globe. You might even say that Overstock gave the much needed push for the following boom of Bitcoin adoption. Recently, David Byrn, Overstock CEO, announced Project Medici, in which the Company was developing Blockchain based software, with the potential of sidestepping traditional stock exchanges.