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Breaking News: BREAKING: Saylor's Strategy Misses S&P 500 Inclusion, Robinhood Takes Spotlight

Bitcoin Treasury Strategy: Marti Technologies To Hold 20% Of Cash Reserves In BTC

Ash Tiwari
by Ash Tiwari
1 month ago
·
Posted in Bitcoin News
Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure

According to an announcement today, Turkish mobility app Marti Technologies plans to hold roughly 20% of its cash reserves in Bitcoin (BTC). The move reflects a growing trend among companies integrating BTC and other digital assets as part of a diversified approach to treasury management.

Marti Technologies Unveils Bitcoin Treasury Strategy

New York Stock Exchange-listed (NYSE) Marti Technologies today revealed plans to allocate up to 20% of its cash reserves to BTC. The company also stated that it may increase the allocation to as much as 50% in the future, potentially including other digital assets such as Ethereum (ETH) and Solana (SOL).

Related Reading: Semler Scientific Expands Bitcoin Treasury With New Acquisition, Total Now 4,846 BTC

This announcement places Marti Technologies among a rapidly growing number of publicly listed companies adopting digital assets as part of their treasury strategies. The company describes Bitcoin and other cryptocurrencies as “potential long-term stores of value.”

While the move affirms the increasing institutional interest in digital assets, equity markets responded cautiously. According to Yahoo! Finance, Marti Technologies’ stock was down over 6% in pre-market trading, sitting at $2.49.

marti
Source: Yahoo! Finance

The company noted that its digital assets will be custodied using a regulated, institutional-grade provider and maintained in compliance with applicable laws and best practices. Commenting on the development, Marti Technologies CEO Oguz Alper Aktem said:

Our decision to allocate capital to crypto assets acknowledges our belief that Bitcoin and other digital assets have proven their ability to store value alongside hard currencies and gold over the last several years.

Aktem added that today’s global economic landscape presents both inflationary and currency-related risks. He emphasized that Marti intends to be a long-term holder of digital assets and will likely expand its holdings over time.

A Flurry Of Companies Turning To Digital Assets

Marti Technologies’ decision to incorporate BTC into its treasury strategy continues a broader trend of corporate crypto adoption. This trend has especially picked up momentum in 2025.

Related Reading: Bitcoin Miner MARA Holdings Announces $850 Million Raise To Scale BTC Reserves – Details

Yesterday, leading Bitcoin mining firm MARA Holdings completed a $950 million raise to increase its BTC exposure. The firm already ranks second among publicly listed companies by Bitcoin holdings, with 50,000 BTC on its balance sheet.

Meanwhile, Bitcoin adoption among corporations is also picking pace outside the US. For instance, French company Sequans recently added 1,264 BTC to its balance sheet.

Similarly, UK-based firm Satsuma Technology announced plans to scale their BTC holdings. Another UK firm named – The Smarter Web Company – recently increased its holdings by 225 BTC.

Corporate demand for other cryptocurrencies, especially Ethereum, is also rising. At press time, Bitcoin trades at $118,852, up 0.1% over the past 24 hours.

bitcoin
Bitcoin trades at $118,852 on the daily chart | Source: BTCUSDT on TradingView.com
Featured image from Unsplash.com, charts from Yahoo! Finance and TradingView.com
Editorial Process for bitcoinist is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.
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Ash Tiwari

Ash Tiwari

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Ash is a seasoned freelance editor and writer with extensive experience in the blockchain and cryptocurrency industry. Over the course of his career, he has contributed to major publications, playing a key role in shaping informative, timely content related to decentralized finance (DeFi), cryptocurrency trends, and blockchain innovation. His ability to break down complex topics has allowed both seasoned professionals and newcomers to the industry to benefit from his work. Beyond these specific roles, Ash's writing expertise spans a wide array of content, including news updates, long-form analysis, and thought leadership pieces. He has helped multiple platforms maintain high editorial standards, ensuring that articles not only inform but also engage readers through clarity and in-depth research. His work reflects a deep understanding of the rapidly evolving blockchain ecosystem, making him a valuable contributor in a field where staying current is essential. In addition to his writing work, Ash has developed a strong skill set in managing content teams. He has led diverse groups of writers and researchers, overseeing the editorial process from topic selection, approval, editing, to final publication. His leadership ensured that content production was timely, accurate, and aligned with the strategic goals of the platforms he worked with. This has not only strengthened his expertise in content strategy but also honed his project management and team coordination skills. Ash's ability to combine technical expertise with editorial oversight is further bolstered by his knowledge of blockchain analysis tools such as Etherscan, Dune Analytics, and Santiment. These tools have provided him with the data necessary to create well-researched, insightful articles that offer deeper market perspectives. Whether it’s tracking the movement of digital assets or analyzing blockchain transactions, his analytical approach adds value to the content he produces, ensuring readers receive accurate and actionable information. In the realm of content creation, Ash is not limited to just cryptocurrency markets. He has demonstrated versatility in covering other emerging technologies, market trends, and digital transformation across various industries. His in-depth research, coupled with a sharp editorial eye, has made him a sought-after professional in the freelance writing community. From developing editorial calendars to managing content delivery schedules, he has honed a meticulous approach to project management that ensures timely, high-quality work delivery. Throughout his freelance career, Ash has consistently focused on improving audience engagement through well-researched, insightful, and relevant content. His ability to adapt to the evolving needs of clients, whether it's enhancing the visibility of digital platforms or producing thought-provoking pieces for a wide range of audiences, sets him apart as a dynamic force in the field of digital content creation. His contributions have helped to shape a well-rounded portfolio that showcases his versatility, technical expertise, and dedication to elevating the standards of journalism in blockchain and related sectors.

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