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Bitcoin Whales Keep Buying Through Volatility As Retail Steps Away

Bitcoin Whales Keep Buying Through Volatility As Retail Steps Away

Sebastian Villafuerte
by Sebastian Villafuerte
Last Updated: January 22, 2026 9:00 pm
·
Posted in Bitcoin News
Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure

Bitcoin is facing renewed volatility after a sharp drop from the $97,000 region to nearly $87,000 in just a few days, shaking market confidence and forcing bulls into defense mode. The pullback comes as geopolitical tension between the United States and the European Union escalated this week, with trade-war rhetoric returning to the spotlight and uncertainty rising around potential retaliatory measures tied to broader disputes, including the situation surrounding Greenland.

Related Reading: Bitcoin Fresh Buyers Fight To Stay Above Water: Stabilization Or Capitulation?

Despite the downside pressure, on-chain behavior suggests the market structure is not collapsing, but shifting. Since January, Bitcoin whales have continued to accumulate through corrective phases, absorbing spot supply even as price action weakened.

At the same time, retail investors appear to be stepping back after the drawdown, reducing activity and participation across the market. This divergence highlights a familiar dynamic: short-term fear tends to push smaller traders out, while larger holders use volatility to build exposure at discounted levels.

With price now stabilizing near a major psychological zone, Bitcoin is entering a critical stretch where demand must return to confirm whether this move was a temporary shakeout or the start of deeper weakness.

Whales Keep Accumulating as Bitcoin Fights to Hold $90K

Bitcoin is now attempting to hold above the $90,000 level as volatility remains elevated and traders look for signs of stabilization after the recent swing lower. Price action has become increasingly reactive to macro headlines, and the $90K zone is acting as a key psychological threshold that could determine whether the market consolidates or extends the correction.

In this environment, short-term sentiment can flip quickly, especially as liquidity thins and intraday moves become sharper across both spot and derivatives markets.

However, a CryptoQuant report suggests the underlying structure has not broken down. Even after geopolitical risks intensified and broader risk appetite deteriorated, whale holdings have not declined on a monthly basis.

Instead, large holders have continued increasing exposure, reinforcing the view that the current phase reflects structural accumulation rather than broad distribution. This matters because sustained whale buying during drawdowns typically implies supply is being absorbed at lower levels, reducing the probability of a cascading sell-off driven purely by spot sellers.

Bitcoin Total Whale Holdings | Source: CryptoQuant
Bitcoin Total Whale Holdings | Source: CryptoQuant

In practical terms, the market has shaken, but whale conviction has not. While retail participants often reduce exposure during periods of uncertainty, larger investors tend to operate with longer time horizons, stepping in when volatility forces weak hands out.

If this accumulation trend persists, it can help establish a stronger base below price and create conditions for a more stable recovery once demand improves. For now, Bitcoin’s next move depends on whether $90K holds under continued macro pressure.

Related Reading: Trump Tariffs Fuel Bitcoin’s Risk-Off Correction: Exchange Netflows Hint At Short-Term Selling

Price Action Details: Consolidation Continues

Bitcoin is attempting to stabilize near the $90,000 level after last week’s volatility sent price sharply lower from the prior range above $100,000. The weekly chart shows BTC holding a higher-low structure since the November breakdown, but momentum remains fragile as sellers continue to defend overhead resistance zones. After reclaiming the mid-$80,000s, price pushed back toward $90,000, yet the latest weekly close suggests hesitation and a lack of strong follow-through from buyers.

BTC testing key demand level | Source: BTCUSDT chart on TradingView
BTC testing key demand level | Source: BTCUSDT chart on TradingView

From a trend perspective, BTC is trading below the short-term moving average, which has rolled over and now acts as dynamic resistance. The rebound has been constructive, but it remains corrective until the price can break and hold above that blue trend line. Meanwhile, the longer-term averages are still rising, reflecting that the broader cycle is not broken, but that the market is transitioning into a slower consolidation phase.

Related Reading: Bitcoin’s Pullback Feels Brutal, But History Says It Could Drag On For Months

Volume also confirms this uncertainty. Sell-side spikes marked the initial breakdown, while recent recovery candles have not shown the same level of aggressive demand. For bulls, holding the $88,000–$90,000 zone is critical to prevent a deeper pullback. A clean weekly close above $92,000 would improve the short-term outlook and open the door for a stronger recovery leg.

Featured image from ChatGPT, chart from TradingView.com 

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Sebastian Villafuerte

Sebastian Villafuerte

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Sebastian's journey into the world of crypto began four years ago, driven by a fascination with the potential of blockchain technology to revolutionize financial systems. His initial exploration focused on understanding the intricacies of various crypto projects, particularly those focused on building innovative financial solutions. Through countless hours of research and learning, Sebastian developed a deep understanding of the underlying technologies, market dynamics, and potential applications of cryptocurrencies. As his knowledge grew, Sebastian felt compelled to share his insights with others. He began actively contributing to online discussions on platforms like X and LinkedIn, focusing on fintech and crypto-related content. His goal was to expose valuable trends and insights to a wider audience, fostering a deeper understanding of the rapidly evolving crypto landscape. Sebastian's contributions quickly gained recognition, and he became a trusted voice in the online crypto community. To further enhance his expertise, Sebastian pursued a UC Berkeley Fintech: Frameworks, Applications, and Strategies certification. This rigorous program equipped him with valuable skills and knowledge regarding Financial Technology, bridging the gap between traditional finance (TradFi) and decentralized finance (DeFi). The certification deepened his understanding of the broader financial landscape and its intersection with blockchain technology. Sebastian's passion for finance and writing is evident in his work. He enjoys delving into financial research, analyzing market trends, and exploring the latest developments in the crypto space. In his spare time, Sebastian can often be found immersed in charts, studying 10-K forms, or engaging in thought-provoking discussions about the future of finance. Sebastian's journey as a crypto analyst and investor has been marked by a relentless pursuit of knowledge and a dedication to sharing his insights. His ability to navigate the complex world of crypto, combined with his passion for financial research and communication, makes him a valuable asset to the industry. As the crypto landscape continues to evolve, Sebastian remains at the forefront, providing valuable insights and contributing to the growth of this revolutionary technology.

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