Another number one draft pick is crypto-bound. Sports teams and leagues continue to find crypto partners. Name, image, and likeness deals in college sports and coming to life with crypto deals. It’s all these stories, and more, in this week’s Sports Slice on Bitcoinist.
Let’s take a look at all the past week’s action.
The Sports Slice
BlockFi Partners With Cade Cunningham
Earlier this year, NFL quarterback Trevor Lawrence was selected as the first pick in this year’s draft. Shortly thereafter, the highly touted athlete signed a deal with Blockfolio. Late last month, the NBA draft took place, with Oklahoma State guard Cade Cunningham being the undoubted first pick – sending him to Detroit to play for the Pistons. Less than a month later, Cunningham joins the ranks of a growing list of athletes looking to be paid in crypto.
Cunningham signed a multiyear partnership with BlockFi this week, solidifying the young stars signing bonus in bitcoin. Educational videos, promotional giveaways, exclusive interviews, and more content are the focal points around the partnership. BlockFi joins a list of high-tier sponsors for Cunningham, which includes Nike and Panini America.
McKinsey: NFTs Are Strengthening Fan Engagement In Sports
Global consulting firm McKinsey & Company released a report with Sportico recently, showing substantial growth in short time for sports NFTs.
The report shows sports NFT monthly purchase growth of 19% since the February peak and the report “suggests that the sports NFT market is here to stay as a powerful medium for fan engagement.”
Estimated consumer metrics in the report from a surveyed population of 2,500 U.S. consumers aged 18-65 show that only 0.5%-1% have purchased a sports NFT, while an additional 5% express interest in doing so. Consumers are generally seeing sports NFTs as a blend of trading cards, sports betting, and crypto assets.
While we’re so early in the game, it’s worth noting that “86% of buyers say that owning sports NFTs makes them even bigger fans.”
There’s a lot more to come here.
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Socios.com Adds More NBA Teams To The Roster
Socios.com is making the NBA push with their foot on the gas. The Chicago Bulls, LA Clippers, and Houston Rockets all announced partnership deals with Socios.com this week.
For each of the three teams, the deal with Socios.com will include on-site signage and social media integration for Socios.com digital assets. Whether it’s by design or due to other factors, NBA teams have not been quick to shuffle into fan tokens – like those utilized by European soccer clubs such as PSG (which dominated the chatter in last week’s Sports Slice).
Nonetheless, this level of engagement with Socios.com is likely the first step to deepened relationships and given Chiliz and Socios.com dominance in the fan token marketplace, it’s not far-fetched to expect NBA fan tokens in the years ahead. The NBA was the first major sports league to offer licensed NFTs through NBA Top Shot with partner Dapper Labs.
Yummy Crypto Pairs Up With Florida State
In last week’s “NFTs In A Nutshell,” we highlighted The University of Miami as the first major collegiate institution to sell a series of NFTs. This week, another Florida-based university is dipping their toes in the water with crypto, as new name, image, and likeness (NIL) opportunities present themselves.
Yummy Crypto has locked in a deal with the Florida State Seminoles football team, offering $500 to every player who tout’s Yummy’s charity work on social media in September. If every player takes Yummy up on the offer, the bill lands at around $60,000.
Crypto.com Lands Sports Sponsorship Deal With Serie A
Serie A is one of Europe’s premier soccer leagues, and on the cusp of signing new broadcast deals, they’ve also found a new crypto partner. Serie A has partnered with Crypto.com, securing the exchange as the league’s first innovation and technology partner. Crypto.com will secure presenting sponsor rights for the league’s virtual assistant referee and goal line technology.
Ethereum-based NFT projects continue to see strong growth. | Source: ETH-USD on TradingView.com
After PSG Fan Tokens, Messi Launches NFT ‘Messiverse’
A golden boot, some diamond hands, and laser eyes – apparently. Have fan tokens put soccer star Lionel Messi all-in on crypto? Messi’s new ‘Messiverse’ NFT went live on Ethernity this weekend, and depicts the legendary sports star as a superhero, a king, and a Greek titan.
With still a full day remaining, Messi’s one-of-one “The Golden One” NFT is already commanding north of $1MM.
Ethernity’s marketplace page is currently led by Messi, legendary boxer Manny Pacquiao, hockey superstar Alex Ovechkin, and hip-hop pioneer Nas. Not a half bad showcase for the emerging NFT platform.
Odell Beckham Jr. Is In
Odell Beckham Jr., often known as OBJ, is a well-decorated wide receiver in the NFL. The three-time Pro Bowler and NFL Offensive Rookie of the Year is adding another notch to his resume: CryptoPunk owner. OBJ nabbed Punk #3365 this week, and changed his Twitter profile avatar accordingly.
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Featured image from Pixabay, Charts from TradingView.com